TI’s products and markets have changed through
the years, but our determination to maintain the values on
which our company was founded remains true to this day. High
ethical standards, a respect for individuals, a commitment
to long-term relationships, a concern for the environment,
and a sense of duty to our communities – these are the principles
that bind us together and make TI a company of which we can
all be proud.
Innovation lies at the center of all we do, but great products,
alone, aren’t enough to win in the long run. In our business,
trust matters, and a reputation for integrity is our most
effective marketing tool. Our customers choose TI, not only
for our technology, but also because we treat them with respect,
deal with them fairly, and deliver on our promises. We strive
to be a company they can count on, and that focus has played
a huge role in our success.
Throughout our company history, TI’s commitment to high ethical
standards has served our people, our customers and our communities.
But it has also been good for business. Our determination
to do the right thing demands that we look at problems from
many perspectives and consider the full impact of our actions.
As a result, we develop solutions that are more efficient,
more creative, and more effective.
Rich Templeton
President and Chief Executive Officer
|