Our reputation at TI depends upon all of the decisions we make and all the actions we take personally each day. Our values define how we will evaluate our decisions and actions...and how we will conduct our business. We are working in a difficult and demanding, ever-changing business environment. Together we are building a work environment on the foundation of Integrity, Innovation and Commitment. Together we are moving our company into a new century...one good decision at a time. Our high standards have rewarded us with an enviable reputation in today's marketplace...a reputation of integrity, honesty and trustworthiness. That strong ethical reputation is a vital asset...and each of us shares a personal responsibility to protect, to preserve and to enhance it. Our reputation is a strong but silent partner in all business relationships. By understanding and applying the values presented on the following pages, each of us can say to ourselves and to others, "TI is a good company, and one reason is that I am a part of it."

Know what's right. Value what's right. Do what's right.