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Brian Crutcher


Brian Crutcher

Brian Crutcher,
Senior vice president and general manager,
Texas Instruments Incorporated

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Brian Crutcher is the senior vice president and general manager of TI's Analog business, which includes High Performance Analog, High Volume Analog and Logic, Power Management, and Silicon Valley Analog. TI's DLP® products are also in his area of responsibility.

Prior to his role in Analog, Crutcher led TI's Embedded Processing business, which comprises the Single Core Processors, Multicore Processors and Microcontroller product lines, as well as the Custom business.

Crutcher joined TI in 1995 and during his first 10 years, served in a variety of leadership roles in the Sales and Applications organization throughout the U.S., including leading TI's first analog field applications team. Other roles in sales included Director of the Western Area, director of the Central Area, Southwest DSP manager, as well as management positions in San Jose and San Diego, focusing on major accounts and growing the distribution business. In 2005 he was named vice president and took over the Americas Sales and Applications organization. He then led Microcontroller Products prior to assuming leadership of Embedded Processing.

Crutcher earned a bachelor of science in electrical engineering degree from the University of Central Florida (UCF) and a master of business administration degree from the University of California, Irvine.

Crutcher believes in giving back to universities and helping inspire the next generation of engineers. In March 2012, UCF honored him with a Distinguished Alumni Award.