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Brian Crutcher is the Senior Vice President and General Manager of the Embedded Processing business which includes TI's digital signal processor and microcontroller product lines. He is also responsible for TI's Custom business.
Crutcher most recently led TI's Microcontroller Products business and has held a number of assignments in TI's sales and applications organization throughout the U.S. In 2005 he was named Vice President and took over the Americas Sales and Applications organization. He joined TI in 1995 and during his first 10 years at TI he served in a variety of roles: Director of the Western Area, Director of the Central Area, Southwest DSP Manager, as well as management positions in San Jose and San Diego focusing on major accounts and growing the distribution business.
Crutcher earned a bachelor of science in electrical engineering from the University of Central Florida and a master's in business administration from the University of California, Irvine.
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