Michael (Mike) J. Hames, senior vice president and manager, Application Specific Products, Texas Instruments Incorporated As TI’s Application Specific Products (ASP) business manager, Mike Hames has overall global responsibility for much of the company’s digital businesses, and is responsible for the development, manufacturing and marketing of digital signal processors (DSP), microcontrollers, ASIC and SPARC products, along with the fast-growing end-equipment and emerging businesses such as broadband communications, Internet audio, and digital still cameras. Before his current assignment, Mr. Hames served for seven years as a TI vice president responsible for its DSP business worldwide. In this position, he was responsible for the business, product and technological strategy that resulted in significant growth of this business with TI and its acceptance in the overall market. Mr. Hames’ long involvement with DSP began in 1982, when he was part of the team that introduced the first device in the TMS320TM DSP family. This device was the critical first step in helping establish TI’s leadership position in DSP today. Over the years, he also served as DSP marketing manager and as the U.S. DSP product manager. Mr. Hames joined TI in 1980, after earnings his bachelor’s degree in electrical engineering from the University of Notre Dame. He is a member of the Institute of Electrical and Electronics Engineers (IEEE).