David (Dave) Heacock Senior vice president High-Volume Analog and Logic (HVAL) Texas Instruments Incorporated Dave Heacock is senior vice president and manager of the Texas Instruments (TI) High-Volume Analog and Logic (HVAL) business unit. Since March 2007, he has led worldwide strategy and operations for TI’s application-specific analog business for electronic products, such as printers, hard disk drives, cell phones and automobiles, as well as TI’s Standard Linear and Logic business unit. Prior to his current role, Heacock was vice president of TI’s Portable Power Management business unit. In this position, he held overall responsibility for the business unit’s strategy and operations, including product development and product definition. Heacock was previously manager of TI’s battery management product line and he is considered an industry expert in power management. Heacock began his career with TI in 1999 when the company acquired Unitrode Corporation, where he was the director of portable power products. He joined Unitrode in 1998 through its acquisition of Benchmarq Microelectronics, a successful start-up company focused on battery management, where he had served in various new product development and marketing roles since 1990. He believes that his position within TI is evidence of the company’s ability to fully integrate and profit from strategic acquisitions that have grown and strengthened TI as the leading analog supplier. Based on his 25 years in the industry, Heacock has structured TI’s HVAL business unit for agility to continue contributing to TI’s and customers’ success in a changing market. Heacock is one of the leading experts on batteries and battery technology and thoroughly understands the trends in the battery industry. He is a strong advocate of making products that we use today more energy efficient, whether in automobiles, line-powered systems or portable electronics. He believes that TI’s technology can help make better products by removing some of the burden of saving power from consumers and businesses. Heacock looks for ways to lower power requirements, enabling the use of analog technology to open the door to alternative energies and allowing end-products to operate more efficiently and with greater functionality. Heacock earned a bachelor of science degree in interdisciplinary engineering and management from Clarkson University, New York, in 1983. He received his master of business administration in 1988 from the University of North Texas where he currently is a member of the Advisory Board of the Department of Finance, Insurance, Real Estate, and Law.