Just as expectations for product performance escalate, so do expectations for reducing environmental impact. Customers want innovative products made from safe materials that operate efficiently and are conscientiously packaged.

These market demands have culminated in some of the biggest challenges for today's product design engineers. At TI, we view these demands as opportunities. We meet these challenges by designing products that incorporate energy efficiency, reduce power consumption and boost product longevity – all components of TI's holistic approach to product stewardship.

Our commitment is to make our products as safe and environmentally responsible as we can. It's the right – and smart – thing to do. Green technology promises to be a great growth frontier for TI because our innovation helps dozens of industries make their products greener.