Texas Instruments

2012 Corporate Citizenship Report

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Design strategy

Technology springs from imagination, and TI wants to create an environment where people can both imagine a better world and help build it. When we design technology, we ask our customers what they are trying to provide for their clients: Performance? Size? Reliability? Efficiency?

We then set out to deliver technological solutions by:
  • Investing in R&D that will help us take advantage of key sustainability opportunities and anticipate our customers' needs.
  • Taking a holistic look at how a technology will benefit an entire system and optimize overall performance.
  • Pushing technological limits, as our customers demand products with ever-increasing features and functionality.
  • Improving efficiencies of power-hungry systems to reduce the globe's energy footprint and provide a cleaner, greener future for generations to come.
  • Designing products that optimize personal protection.
  • Reducing the total cost of ownership across our products' lifetime.
  • Strategically acquiring and integrating technologies in niche markets to enhance and expedite our product offerings.
In 2012, we continued our strategic focus on developing products that better harness and more efficiently use energy, and that advance medical and communications technology. Why?
  • According to the National Academy of Sciences, as much as 62 percent of the energy generated from coal-fired power plants fails to find its way to the electrical grid; it is lost in the conversion and distribution process. We can conserve energy by creating technology that optimizes power use and eliminates waste. With such technology, our customers can build products that improve reliability and power performance, making the world greener, healthier, smarter, safer and more fun.
  • Cloud computing represents between 1 and 1.5 percent of global energy use. Our technology helps ensure that data transmitted between users and the cloud is fast, reliable and energy-efficient.
  • With 60 million people in the U.S. alone suffering from chronic illnesses and global health care spending at $5 trillion annually, numerous opportunities exist for growth and innovation in the $2.65 billion medical semiconductor industry. Not only does the application of advanced semiconductor technologies to medical tools benefit our company, but it can cut costs, improve diagnostic accuracy, shorten surgical and recovery times, and increase the reach of modern medical technology from the hospital to the home as well as to emerging countries – improving quality of life.
  • Global energy demand is estimated to double by 2050, which calls for a more efficient and reliable power infrastructure. Smart grids reduce costs and save energy by delivering electricity from utility suppliers to customers using digital technology such as sensors and two-way communication.
  • With at least 35 million deaths occurring each year from automobile accidents, vehicle manufacturers are increasingly using our technology to offer safety-critical applications. These applications include adaptive cruise control and collision warning with brake support to reduce accidents and prevent harm. We design and build these components to help ensure that they can operate reliably in challenging conditions.