Texas Instruments

2012 Corporate Citizenship Report

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We have established procedures and requirements for each stage of innovation, from basic research to full development. This ensures quality and alignment with company values and strategy, and encourages broader employee participation.

During basic research, projects must align with our corporate strategy and undergo environmental impact assessments. Idea creation and development require market research, business case development and technical feasibility studies. Post-launch activities include reassessments of all analyses based on data collected during product launch.