It's not just about our technology. TI’s beliefs, values and actions are what shape the perceptions of our company by our employees, customers, neighbors and shareholders.
Our reputation is not only built on quality and innovation but also by the relationships we create, nurture and grow year after year. Building understanding, trust and respect takes time. It requires honesty and openness to share successes, discuss challenges and listen to feedback.
Why we engage
Strong stakeholder relationships enable TI to gauge, address and improve transparency on key issues and concerns. Our stakeholders include employees, customers and shareholders as well as site communities, public officials, trade associations, regulatory agencies, nongovernmental organizations, media, analysts, suppliers, contractors, retirees and potential employees.
Who and how we engage
Our company culture is both open and responsive. We use a variety of traditional and social media as well as personal interactions to engage with our stakeholders. Each TI site develops its own engagement strategy to meet stakeholders’ unique needs.
In all communications, we work to adhere to the following engagement principles:
Connect with stakeholders interested in company activities.
Promote trust and integrity.
Listen, understand and respect experiences different from our own.
Incorporate diverse values and interests into engagement initiatives.
Broaden our scope of engagement where possible.
TI's annual Corporate Citizenship Report serves as the most comprehensive source of information about the company's social and environmental performance. It is also serves as a primary forum for stakeholder engagement.
Readers are encouraged to share any questions or comments through e-mail or social media. TI's sustainability stakeholder relations director answers each question or forwards the question, when warranted, to the company's Citizenship Strategy Team (CST) or other experts for consideration and response.
The CST represents all facets of our company and meets monthly to address social and environmental performance issues and provide direction for the strategy, execution and reporting of TI’s corporate citizenship initiatives. Since the team’s inception, it has led TI’s citizenship activities and performance throughout the company, which helps all of our business units and offices more effectively engage in issues important to many of our stakeholders.
TI also directly responds to numerous inquiries from a variety of groups throughout the year.
In 2010, we made our Citizenship home page more dynamic to keep stakeholders apprised of timely company updates and activities. We also redesigned our quarterly TI Citizenship Report newsletter and increased its distribution.
