Texas Instruments

2011 Corporate Citizenship Report


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Engagement

TI is more than technology. Our beliefs, values and actions shape our company’s reputation and stakeholders’ perceptions. We recognize our impact is not only built on quality products and innovation, but also by the relationships we create, nurture and grow year after year.

Building understanding, trust and respect takes time, honesty and transparency through open exchange. We use a variety of traditional tools to engage with our stakeholders to identify and address their needs. Our stakeholders include:
  • Current and prospective employees and retirees.
  • Contractors and suppliers.
  • Customers and investors.
  • Community members.
  • Elected and public officials.
  • Government and regulatory agencies.
  • Trade associations and nongovernmental organizations.
  • Industry analysts and media.
In all of our communications, we strive to adhere to the following engagement principles:
  • Connect with all stakeholders who are interested in company activities.
  • Promote trust and integrity.
  • Listen, understand and respect experiences different from our own.
  • Incorporate diverse values and interests into engagement initiatives.
  • Broaden our scope of engagement where possible.