Texas Instruments

2011 Corporate Citizenship Report


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Engagement tools

Traditional | Online | Social media | Feedback mechanisms

When it comes to sharing information with employees, senior managers take the lead. They foster a "we're all in this together" mentality and are candid when answering employees' questions. The company also employs a variety of communication, outreach and engagement tools to facilitate open dialogue among our global workforce.

Traditional

"How We're Doing" executive speaker series
To help employees understand our strategic direction and ask questions of senior business leaders, TI hosts "How We're Doing" sessions that are videotaped and posted on the company's intranet for global access.

Open exchanges
TI chairman, president and CEO Rich Templeton and other leaders meet informally with employees at sites worldwide each quarter. During these open exchanges, employees can ask questions on any topic.

CEO broadcasts
Each quarter, our CEO holds a "state of TI" address that we record for on-demand access. Department leaders are encouraged to view the video during its initial broadcast with their teams, to generate discussion and gather feedback. A fifth broadcast each year discusses the company's priorities.

Business unit meetings
Business-unit leaders hold open meetings and roundtable discussions with employees at least quarterly using WebEx, one of our virtual conferencing tools. They discuss current business successes and challenges, and answer questions.

Roundtables
Our CEO typically participates in 25-30 employee roundtable sessions each year, which gives employees an opportunity to ask questions in person and receive candid feedback.

Brown bag sessions
Work groups within TI business units conduct monthly brown bag updates to share detailed or current information about the business or a particular product.

Online

TI has a highly evolved and effective employee communications global network that keeps employees informed about what's happening in the company and how it affects them.

Infolink
TI's intranet, Infolink, provides timely news and company information. But it also serves as a collaboration tool. The site has nearly 150 social and business communities, known as "rooms," which make it easier for employees to share and view topic-specific information.

TI Priorities website
Our internal TI Priorities website is a virtual hub where management teams communicate information to employees about business priorities for the year. Every business unit and many of our support organizations have a page where they interpret how these priorities apply to them.

Leaders Resource site
To provide company leaders with fact sheets, information and consistent messaging, we post materials and updates to our internal Leaders Resource website. This allows them to access and use factual information quickly.

TI in It
We demonstrate the fruits of our employees' labor by showcasing consumer electronics that contain TI components. Through articles posted on Infolink, TI in It shows how our technology impacts people's lives, thus boosting employee pride. The articles also announce key partnerships with customers and describe how we help solve product design challenges.

Social media

TI uses social media tools – Facebook, Twitter, LinkedIn and YouTube – to effectively engage with employees and other stakeholders on the Internet. We expect employees and contractors to comply with our social media policy and guidelines. Employees can learn more about navigating social media through our social media tool kit and training program, accessible from our social media portal.

Feedback mechanisms

TI created a culture of open communication so that employees have a myriad of ways to engage with senior leaders and managers. We solicit feedback primarily in these ways:
  • Employee Panel. Our employee panel is designed to gather a cross-section of opinions across the globe. More than 450 employees spend a few minutes each month providing feedback to leaders about their understanding of TI's direction and the effectiveness of leader-led communications. Using this input, communication leaders refine engagement strategies and messaging to better meet employees' needs.
  • Employee communications forum. Another way we keep a pulse on the minds of employees is to survey communications leaders worldwide. Each quarter, we gather their feedback to help identify employees' key issues, questions and concerns. The communications team also uses this network to disseminate company information faster.
  • Surveys. We routinely post surveys and polls on Infolink to gauge employees' opinions and understanding of our initiatives.