TI ranks No. 11 on Forbes magazine’s 2011 list of America’s Most Reputable Big Companies.
The list, posted on Forbes.com, is based on an online survey of nearly 33,000 consumers in first quarter 2011 by private consultant the Reputation Institute. The study measured consumers’ perception of companies that are among the 150 largest in the U.S. that they were “somewhat” or “very” familiar with.
TI was the top ranked company in the computer sector.
“Growth and financial performance, along with our employees’ long-standing commitment to corporate citizenship, ethics and good governance, all were key factors in our high ranking on this list,” said Trisha Cunningham, TI's chief citizenship officer.
Companies earned a “RepTrak Pulse” score of zero to 100, which indicated an average measure of people’s feelings about, or the reputation of, each company. The scores were based on four emotional indicators: admiration, esteem, good feeling and trust.
TI earned a score of 78.46 in the computer category, up 2.68 percent from its scorelast year.
Reputation Institute also analyzed what it calls the seven dimensions of corporate reputation.
It found that perceptions of a company, or such things as workplace, governance, citizenship, financial performance and leadership, trumped product perceptions (products and services plus innovation) in driving consumer behaviors.
Consumer products, industrial products, food manufacturing, computer and general retail companies scored highest overall. Telecommunications, energy and diversified financial companies earned the weakest scores.
Click here to see the entire list. Click here for the list of the top 10.