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| Employees from TI's Beijing office volunteered during a field trip to the China Sci-Tech Museum by 30 needy students from the West Beijing countryside. |
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TI was the first semiconductor company to do business globally. Today, TI's global revenues make up about 90 percent of the company's total, with its business in China being a major focus.
Since entering the China market 25 years ago, TI has worked closely with its Chinese customers and local communities to create robust growth. In addition to doing business there, it has been important for TI to support education and corporate social responsibility programs in China to help improve the communities where it has a presence.
In 1986, TI had two employees in one office in Beijing. But since then, the company has grown its presence to more than 1,200 employees, a wafer fab, a product distribution center, 16 offices, and a network of customers.
TI not only has a greater impact through its business operations, but also through its involvement in the local communities.
During an anniversary celebration earlier this year in China, TI Chairman, President and CEO Rich Templeton urged employees to make sure TI values guide them as they strive for growth in the future, saying a foundation of ethical behavior is the strongest and most lasting legacy TI can build in China.
"It really matters how we behave and how we operate," he said. "That is about ethics; that is about our values. That is about how we treat people. That is about giving to the community and helping build it stronger so that we in turn can get stronger as a company. That has to be the foundation, those values, those ethics, of how we operate on a daily basis.”
Community involvement
As part of its 25th anniversary celebrations, TI China recently sponsored three civic and education events for needy children to demonstrate the company's commitment to corporate social responsibility.
The events included:
- A "Science Seed" tour in Beijing
- A "25 Wishes" event in Shanghai for autistic children; and
- A tour of TI Chengdu for the needy students from Nanbu County, Sichuan Province.
'Science Seed'
For the recent Science Seed event, TI invited 30 needy primary school students from the West Beijing countryside and their teachers to visit downtown Beijing and participate in science learning activities. At least 15 TI Beijing employees volunteered during the event.
The group visited the China Sci-Tech Museum where TI volunteers spent the morning talking about the science and technology on display at the museum.
After lunch, students visited TI's Tech Day for a quick tour where they met not only TI engineers but also customers and other businesspeople. TI engineers showed the students what TI devices do and how they work; and the students were fascinated by the demonstrations.
The group then went to Tsinghua University to visit the digital signal processing (DSP) lab there. Four teachers from the university talked with the students, explaining what DSPs are, how they work and how TI develops them.
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| TI invited 25 autistic children and their families to its Shanghai office for a "25 Wishes" event that included games and art activities led by TI volunteers. |
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Finally, the group visited TI's Beijing office where a manager from the High Volume Analog & Logic business delivered a presentation on what engineers do. The session included playing a game to help students understand the profession better.
Students and their teachers left downtown in late afternoon, with memories and experience of the high-tech industry, which TI hopes will lead to their interest in working in the electronics industry.
'25 Wishes'
TI recently invited 25 autistic children and their families to TI's Shanghai office for a "25 Wishes" event that included crafts, games and other activities led by TI employees.
TI volunteers distributed candies, toys and other gifts to the children.
"The kids really have fun," said one of the children's parents. "It's a great time for us. We feel love and warmth from all of you. This event will be deeply treasured in my mind."
Bing Xie, the president of TI operations in China, and his child also participated among the TI volunteers at the Shanghai event.
Tour of Chengdu
TI's Chengdu site also got involved by sponsoring a two-day tour of the city recently for a group of 30 students ages 10 to 13 and seven teachers from Nanbu County.
Earlier this year, TI donated 30 multimedia classrooms to the schools in rural areas of Nanbu, one of the most poverty-stricken counties in Sichuan province.
"Education is the primary focus of our community programs around the world as it is the foundation for a strong global economy," said Trisha Cunningham, TI Chief Citizenship Officer, who spoke at the opening ceremony of the TI multimedia classrooms in Nanbu earlier this year. "We hope that the new resources give the students in Nanbu County new and interesting ways to enhance their learning."
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| TI Chengdu sponsored a two-day tour of the city for a group of 30 students and seven teachers from Nanbu County. |
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To reinforce these efforts, TI Chengdu worked with Nanbu County government and the local educational bureau on the Nanbu2.0 project.
The 30 participants each represented one of the 30 schools in Nanbu. The group visited TI's Chengdu fab, the Sichuan University museum, and the city zoo. At least 30 TI employees from TI's fab and sales office in Chengdu participated.
The students learned about what TI does in the wafer fab and played games with the volunteers. Many TI volunteers brought candy, toys and other gifts to the event and made sure that all students had a great time.
Susie Zhan, a TI Chengdu employee, said she had an extremely meaningful experience.
"The event shows TI puts a high priority on corporate social responsibility, and we take great pride in participating in these activities," she said.
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