Video Click here to watch a video interview with TI Ethics Director David Reid.

TI has once again been named one of the world's most ethical companies by the Ethisphere Institute. This is the sixth year in a row TI has secured a spot on the list.

"Ethical behavior and decisions are about how we expect one another to behave in this world — about being competitive and accountable and making sure our values are at the heart of the culture we want to have. This culture has served TI well for more than 80 years and has the ability to be the longest term competitive advantage we have. It's the way we do business," said Rich Templeton, TI chairman, president and CEO. "TI is just as good as all of us behave as individuals."

This is the sixth year Ethisphere has published the "World's Most Ethical Companies" (WME) rankings. The Ethisphere Institute reviewed hundreds of companies and evaluated a record number of applications utilizing its propriety methodology through in-depth research and multi-step analysis, naming the companies that surpassed their industry peers to this year's list. The 2012 WME list features companies in more than three dozen industries, including 40 companies headquartered outside the United States. The WME rankings will appear in Ethisphere Magazine's first-quarter issue.

"We take ethical leadership and corporate citizenship seriously at TI, and we're honored to be included again on this year's list," said David Reid, TI Vice President and Director of Ethics. "TI understands that ethical practices not only support a stronger and more solid business overall, but they benefit the community and raise the bar for ethics and integrity within the industry."

TI provides a detailed annual report of its ethics and citizenship at www.ti.com/csr. TI's 2011 report is due to be made public in May. The comprehensive report is used by a variety of stakeholders to understand TI's social and environmental performance, as well as associated risks and opportunities. TI provides updates on its citizenship activities year-round at www.ti.com/citizenship and includes a printable brochure on "The Values and Ethics of TI" on this website.

The methodology for the WME ranking includes reviewing codes of ethics, litigation and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; assessing activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers and customers.