Texas Instruments recently ranked 18th on America's Most Reputable Companies list, a ranking generated by Reputation Institute, a firm that investigates what drives reputation across stakeholder groups and reports its findings in Forbes magazine.
Reputation Institute's RepTrack™ System measures the degree of admiration, trust, good feeling and overall esteem that stakeholders maintain about companies. The organization measures what it calls the "seven dimensions of corporate reputation," finding that products/services, governance and citizenship make up the top three primary considerations regarding a company's reputation. The other four categories measured are workplace, financial performance, innovation and leadership.
"At TI, we understand the importance of character and integrity as the defining elements of our reputation," Trisha Cunningham, TI's chief citizenship officer. "Our commitment to corporate citizenship and ethics is undoubtedly reflected in our ranking on this list."
Reputation Institute conducted an online study of more than 10,000 consumers, measuring their perceptions of those companies among the 150 largest in the U.S. with which they were "somewhat" or "very" familiar. Each company earned a "RepTrak Pulse" score of zero to 100, which indicated an average measure of people's feelings about, or the reputation of, each company. The scores were statistically derived from four emotional indicators: admiration, esteem, good feeling and trust. TI earned a score of 75.5 in the computer industry category.
Overall, consumer products, industrial products, food and beverage manufacturing, computer and general retail companies scored highest. At the other end of the spectrum, telecommunications, energy and diversified financial companies earned the weakest scores.
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