Design Strategy

• Investing in research and development that will help us take advantage of key sustainability opportunities and address customer needs before they even become aware of them.
• Taking a holistic look at how a technology will benefit an entire system and optimize overall performance.
• Strategically acquiring technologies in our niche markets to enhance and expedite our product offerings.

• Nearly 65 percent of all energy is lost in the conversion and distribution process. We can conserve energy by creating technology that optimizes power use and eliminates waste – reducing the world's demand for energy. With this innovation, our customers can build products that improve reliability and power performance, making the world greener, healthier, smarter, safer and more fun.
• With 60 million people in the U.S. alone suffering from chronic illnesses and global health care spending at $5 trillion annually, numerous opportunities exist for growth and innovation in the $2.65 billion medical semiconductor industry. Not only does the application of advanced semiconductor technologies to medical tools benefit our company, but it can cut costs, improve diagnostic accuracy, shorten surgical and recovery times, and increase the reach of modern medical technology from the hospital to the home as well as to emerging countries – improving the quality of life for the planet's people.
• Global energy demand is estimated to double by 2050, which calls for a more efficient and reliable power infrastructure. Smart grids can do just that, reducing costs and saving energy by delivering electricity from utility suppliers to customers using digital technology such as sensors and two-way communication. TI communications technology is helping our customers and the world’s electric utility companies optimize energy supply and demand, whether it’s connecting a home solar-panel installation to an electricity meter or performing load-demand control of home appliances through both wired and wireless radios.