TI seeks great things for its products: the company strives to continually improve performance while reducing environmental impact. Sustainable technology design and production promises to be a great growth frontier for us. Our innovations are already helping dozens of industries make their products safer, greener and more reliable.
Product responsibility, or what we call product stewardship, encompasses nearly every aspect of our operations and is integral to the continual innovation of products needed to meet the world’s demands. This includes helping ensure that our customers’ products are created and supported in a responsible manner. We take a deliberate approach to addressing the many and evolving facets of product stewardship, including innovation management, conscientious design, responsible packaging and labeling, product content, marketing, ethics, and quality and compliance.
Setting the tone
Company leaders set the direction and expectations for each facet of product stewardship, while our business units are responsible for ensuring that deliverables meet customer needs. Every employee is responsible for understanding these expectations – within their own organization and at the corporate level – in order to enable the design, development and delivery of exceptional products.
Innovation management and a commitment to work toward solutions with social and environmental benefits are key elements of TI’s approach to product stewardship. We make significant investments annually in research and development, including product and technology definition, design, systems development, testing and redesign. These investments are key to anticipating and meeting customer requirements and for continuing TI’s success in forward-thinking technology development.
For example, our commitment to innovation can be seen in Kilby Labs, a center that works toward applying technology to a wide spectrum of the world’s needs, including efforts to support our customers’ medical and energy-management initiatives.
TI takes a proactive approach in minimizing any negative impact to human health and the environment at each stage of its products’ life cycle, from design conception to disposal. We work hard to meet and exceed customer requirements, and to identify and develop new technology that enables social and environmental benefits. We have also established proactive product safety and environmental measures.
We carefully design and manage the contents of our products to either eliminate hazardous material or, where appropriate, to use such material within the tight constraints of customer and industry standards during their manufacture. Our product labels provide content information as defined by industry and customer requirements. In addition, we have aligned International Electrotechnical Commission Quality Assessment System’s (IECQ) 080000 requirements with International Organization for Standardization’s (ISO) 9001 and Technical Specification’s (TS) 16949 quality systems.
TI is concerned about mounting electronic waste and the proper disposal or recycling of our products at the end of their useful lives. We consider the life cycle of products first during the design phase of our semiconductors by focusing on the use of responsible materials and by improving reliability to ensure a longer product life. We address product end-of-life and disposal issues in our role as a semiconductor components manufacturer by providing the information our customers need for responsible recycling or disposal. Also, as a producer of consumer devices such as graphing calculators, we help make sure they can be responsibly handled at the end of their life.
Ethics and compliance
TI continues its founders’ commitment to ethical business practices, a requirement in today’s global economy. This commitment is illustrated in, among other things, maintaining compliance with applicable laws and ethical standards involving marketing, advertising and sponsorship. We accomplish this by incorporating product, legal, communications and marketing expertise into our marketing communications processes.
In this vein, an important element of ethical business conduct is the protection of confidential information. We exert the same significant care to protect our customers’ trade secrets as we do to protect our own. We have designed programs, training and infrastructure to sensitize our employees to this important need and meet these high expectations.
In addition to conscientious design, TI is an industry leader in product transparency. We efficiently and effectively provide information about the content of our semiconductor products to meet the needs of customers and consumers. We also share our position on many of the emerging global standards designed to protect customers, end consumers and the environment.
Our quality management system serves as the foundation for ensuring that product, support and manufacturing organizations are compliant with external requirements. Our Quality organization is responsible for establishing specifications to meet legal and customer requirements. Compliance with these requirements is verified through internal and external audits. Customer feedback from surveys and scorecards provides further evidence of compliance as well as insight on emerging needs. These and other product stewardship endeavors continue to be guided by TI’s policies and procedures.