As an innovator driving the evolution of mobile and portable computing, Bill is in his dream job and can’t imagine doing anything else. Bill is developing semiconductor technologies that promise to enhance the user’s experience, including increased connectivity and faster speeds, or features like touch technology, haptics and gesture recognition.

Bill says adoption of LTE and 4G is making connectivity faster and improving our ability to receive ubiquitous data. The use of touch technology is growing, and trends toward human interfaces and simple, easy-to-use ergonomics will help fuel further growth of tablets and other portable electronics in the future.

Throughout his 28-year career at TI, Bill says it’s been exciting to see how past innovations continue to evolve and play a role in TI’s expansion into new and emerging markets. For instance, Bill was instrumental in enabling the industry’s first single chip cell phone device, nearly 10 years ago. Today, many of those same foundational technologies and techniques are driving integration, performance and low power into TI products across a range of application areas.

According to Bill, the biggest challenge facing semiconductor innovation is delivering the right design the first time, in light of the fast cycle times customers require to be competitive. The semiconductor company that will win in the future is the one that comes to the customer with a chip in hand -- on time -- that can do exactly what was promised. Innovation in verification, system engineering, and manufacturing are major contributors to handing-off what Bill calls “the perfect IC.”