| The goal of the new TI is simple: To provide value-added solutions in today’s fastest growing markets. |
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 TI’s Digital Signal Processing Solutions
are winning in the marketplace. Enabling
faster network connections. Being the
engine for digital cellular phones. Enhancing the quality of sound and images in
entertainment equipment. Improving the
performance of automobiles and home
appliances. Increasing the efficiency of
industrial controls. In short, Digital Signal
Processing Solutions can touch virtually
every aspect of life in the digital world.
Success comes from many factors. On the technical side, our new products such as the |
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TI owns the "brains" of electronics that use real-time processing - the DSP core.
TI has proven systems-level knowledge to create "systems on a chip."
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| What makes the digital signal processing market so powerful is that growth is not limited to one or even a very few end-equipment markets. This chart shows that opportunity exists in numerous established and emerging markets. |
‘C6x and ‘C67x are setting the performance
standard for the industry. These products
offer up to 10 times the performance, creating new markets and new applications. In
mixed-signal/analog, we are increasing the
pace of our new product rollouts.
Accompanying these new digital signal processing chips is a new generation of development tools and software. These significantly reduce customers’ system development time, getting them to market faster with better products. We strengthened our lead in this area through software acquisitions in 1997 and early 1998. We’ve developed the world’s largest network of independent third-party developers. These companies provide a wide spectrum of products, ranging from software voice coder/decoder algorithms to system-level circuit boards using TI digital signal processors. This helps new customers move quickly from an idea to a product. In selected end-equipment markets, TI integrates complete systems-on-chip solutions, using advanced process technologies. TI’s new TImeline Technology will enable chips with up to 125 million transistors. At the new TI, we not only are intent on capturing the market for DSPS, we are helping create it as well. Along with the billion-plus dollars we invest each year in internal R&D programs, TI in 1997 announced a new $100 million venture capital fund and a $25 million investment for university research for Digital Signal Processing Solutions. These initiatives are designed to accelerate the growth of DSPS applications, by funding product development work at start-up companies and by supporting high-level research at leading universities where TI digital signal processing is used in electrical engineering courses. TI constantly reviews markets for high-growth opportunities. Our Networking Lab provides an in-house proving ground, reducing our time to market with proven products. A broad range of opportunities characterizes the DSPS market. Winning in multiple markets reduces our overall risk and exposure, supporting TI’s strategic direction toward value, growth and financial stability. |
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