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Corporate overview
 Almost every electronics product requires analog technology, even in today's digital world, because analog is fundamental to how technology interfaces with human beings and the real world. Analog chips capture the sights, sounds and textures of the real world and then condition them, amplify them and often convert them into a stream of ones and zeros so they can be further processed and refined by embedded processors, both digital signal processors (DSPs) and microcontrollers. Analog chips are also used to manage power distribution and consumption, increasingly important in today's mobile and energy-conscious world.
Sales from Analog accounted for 55 percent of our revenue in 2012. The market is large – about $39 billion in 2012 – and growing, but it is very fragmented. We hold the No. 1 position in this market with about 18 percent share, and we believe that we are well positioned to increase our share over time.
TI has established a unique position in analog. The breadth and depth of our product portfolio allows us to serve more of our customers' needs. Our sales and applications force is several times the size of that of our nearest competitors, so we are able to reach and engage with more customers than our competition. Finally, we have the manufacturing capacity in place to support our customers' growth. For example, we are in production at the industry's first 300-millimeter analog fab and over the last several years, we've collectively added capacity and equipment so that today we have the manufacturing footprint in place to support $18 billion of revenue.
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