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Analog
 Almost every electronics product requires analog technology, even in today's digital world. Analog chips capture the sights, sounds and textures of the real world and then condition them, amplify them and often convert them into a stream of ones and zeros so they can be further processed and refined by embedded processors, both digital signal processors (DSPs) and microcontrollers. Analog chips are also used to manage power distribution and consumption, increasingly important in today's mobile and energy-conscious world.
Sales from Analog accounted for 47 percent of our revenue in 2011. The market is large – about $43 billion in 2011 – and growing, but it is very fragmented. We hold the No. 1 position in this market with about 15 percent share, and we believe that we are well positioned to increase our share over time.
We have four categories of analog products: high-volume analog & logic, or HVAL; power management; high-performance analog, or HPA; and Silicon Valley Analog, or SVA. HVAL represents about 40 percent of our Analog revenue; power management and HPA about 25 percent each; and Silicon Valley Analog about 20 percent.
Our high-volume analog & logic products increasingly are application-specific standard products marketed for specific applications in communications, automotive, computing and many consumer electronics. Often these products will be customized to meet a specific customer application, but share many of the same features as the standard device. The life cycles of our high-volume analog products are generally shorter than our standard products in the other three product areas.
Our power management product line consists of both standard and application-specific analog semiconductors that help customers manage and distribute power in almost any type of electronic system, both portable devices and line-powered systems. Power management serves the industrial, communications, computing and consumer markets.
Our high-performance analog product line includes standard analog semiconductors that our customers use in many different end equipments ranging from industrial to communications and from computing to consumer. High-performance analog products generally have long life cycles, often more than 10 years.
Nearly all of our Silicon Valley Analog products are complementary to our other Analog products. The portfolio includes thousands of products, sold to many different customers who use them in a wide range of applications and end markets.
TI has established a unique position in analog. The breadth and depth of our product portfolio allows us to serve more of our customers' needs. When combined with our sales and applications force, which is several times the size of that of our nearest competitors, we are able to reach and engage with more customers than our competition. Finally, we've taken aggressive moves to have the manufacturing capacity in place to support our customers' growth. For example, we are in production at the industry's first 300-millimeter analog fab and since mid-2008, we've collectively added capacity and equipment for more than $7 billion of additional revenue per year.
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