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Corporate overview
 Embedded Processing products are the "brains" of many electronic devices. Unlike general purpose processors, embedded processors are designed to handle specific tasks and can be optimized for various combinations of performance, power and cost, depending on their application. Our Embedded Processing products are used in many end markets, particularly industrial, automotive and communications infrastructure, and in equipment as diverse as electric toothbrushes and complex wireless basestations.
Our customers often invest their own R&D in writing software that runs only on these semiconductors. This investment tends to increase the length of our customer relationship because many customers prefer to re-use the software in their new products.
Sales of Embedded Processing products accounted for 18 percent of our revenue in 2012. The worldwide market for embedded processors was about $17 billion in 2012, and we have about 13 percent market share. Our Embedded Processing business has a proven history of outperforming the market. We've stepped up our investment in this business in order to fuel a growth rate that outpaces the market and believe we are well positioned to increase our market share over time.
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