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Values and ethics of TI







  • We keep our skills current and competitive by taking the initiative for our personal development.
  • We take full accountability for our actions and responsibility for the outcome.
  • We protect TI's reputation for integrity in all business dealings.
  • We make a difference to our customers, our suppliers, one another, our communities and society.
  • We set high standards of personal performance and professional growth.
  • We take personal pride in what we do.
  • We stay committed to results.
  • We listen to our customers and meet or exceed their expectations.
  • We seek to understand, value and leverage our diverse cultural differences and perspectives.
"There is probably no greater waste in industry today than that of willing employees prevented by insensitive leadership from applying their energies and ambitions in the interest of the companies for which they work."

– Pat Haggerty
Former chairman, Texas Instruments – 1964


"We will not let the pursuit of sales, billings or profits distort our ethical principles. We will always place integrity before shipping, before billings, before profits, before anything. If it comes down to a choice between making a desired profit or doing it right, we don't have a choice. Expedient compromises or shortcuts for near-term gains are not acceptable."

– Jerry Junkins
Former chairman, president and chief executive officer, Texas Instruments – 1990


"The corporation will ultimately be judged by society on the basis of its ability to meet the world's material needs. We must do so with the highest standard of ethics, with a deep sense of obligation to the societies in which we operate, and with a willingness to stand before the public and defend our commitments as well as our capacity to carry them through."

– Mark Shepherd, Jr.
Former chairman, Texas Instruments – 1976


"Our extraordinary commitment to integrity reflects the value system established by TI's founders early in the company's history…integrity that goes far beyond what is ordinarily considered good business to reflect a genuine, deep concern for doing what's right and fair in all business transactions. Keeping our commitments and fulfilling the expectations we create with our promises – both direct and implied – is an uncompromising standard."

– Market Communications Strategy Statement – 1987

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