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DALLAS (September 9, 1997) — The next century will be characterized by a digital revolution. The emergence of computers in the last few decades has shown how powerful digital technology can be. Now communications are undergoing a radical transformation to digital signaling. The result is a world in which information is captured, transmitted, processed, and published or displayed digitally. It is a world of digital signal processing. No company takes the approach of the digital millennium more seriously than Texas Instruments. The market leader in digital signal processors (DSPs), TI invests heavily in DSP research in order to stay ahead in this rapidly emerging area of technology. In terms of product development, TI is uniquely positioned to provide system-level DSP Solutions that deliver high performance cost-effectively to a wide range of applications. TI's preeminence in DSP Solutions is based on a combination of manufacturing strength, system-level design expertise and a wide-ranging product portfolio. Investing in the future Creating DSP Solutions for the new millennium requires a commitment to research, product development and manufacturing. Over the long term, the trend in digital technology has been to double the on-chip density of circuitry every three years. This increase in density not only reduces costs per memory cell or logic function, it also enhances performance and supports the integration of more functionality on a single device. In turn, greater performance and higher levels of integration enable designers to create new types of applications and allow them to reduce costs in existing applications. Since it invented the IC in 1958, TI has been and continues to be a leader in research and development for IC manufacturing. Recently, TI again demonstrated leadership in this area with the announcement of its 125-million-transistor TImeline(tm) technology, which increases by an order of magnitude very-large-scale-integration (VLSI) design for DSP Solutions and other logic components. The price to pay for progress rises steeply with each new generation of process technology for integrated circuit manufacturing. Today, with new facilities requiring capital investments of billions of dollars, TI has just completed the most advanced research and development center in the world for silicon manufacture. This 50,000-square foot cleanroom, serving as the technology base for the creation of leading-edge, cost-efficient DSP Solutions, will help TI maintain its recognized DSP leadership in the years ahead. A firm product base The new digital age will require higher and higher performance from electronic hardware. For many applications, especially in communications, high performance at an affordable price will come from leading-edge DSP Solutions. New generations of wireless telephones will soon be capable of data transfer rates that support videoconferencing -- faster than most wired modems can support today. As for wireline connections, a short burst of video information that would require minutes to download through a modem today will soon transfer in real time using cable modems or highly compressed Asymmetric Digital Subscriber Link (ADSL) technology. DSP Solutions from TI are making applications like these possible. Programmable DSPs have enabled many modem users to double their transfer rates with a simple change of software, and similar designs will soon use ADSL to extend speeds for multimegabit Internet access. In the wireless telephone industry, TI DSP Solutions have been so successful in meeting the key requirements of high performance, low power consumption and low cost that they are used today in more than half the digital wireless telephones produced worldwide. TI offers the widest range of DSPs in the industry, providing a full spectrum of cost-effective and high-performance solutions. Included among these is the world's fastest DSP, the TMS320C6x, which is capable of ten times the performance of previous DSPs. Operating at 200 MHz today, the 'C6x is planned to offer even higher performance with greater functionality within five years at 1 GHz. DSP Solutions bring together a wide variety of essential components for the benefit of systems designers and manufacturers. In addition to DSPs and other microprocessors, these components include logic functions, memories, analog and mixed-signal functions, and specialized functions for networking, wireless, computer, automotive, industrial and other application environments. As a supplier of all these types of components, TI is able to unite them in DSP Solutions that meet the system requirements of its customers. A wealth of systems expertise In addition to having manufacturing strength and a wide-ranging product portfolio, a DSP Solutions vendor must know how to provide the IC products that the market needs. TI's in-depth systems expertise is based on long-term relationships with customers who are leaders in their fields worldwide. Telecommunications, networking, wireless, computers, automotive, industrial, defense -- key manufacturers in all of these industries and others work closely with TI to define DSP Solutions that meet the needs of their applications. Leadership in IC technology requires flexibility and rapid development. TI's use of application-specific integrated circuit (ASIC) design methodologies allow the company to tailor its products to meet the requirements of individual markets. ASIC methodologies support creativity at a high level, leverage design expertise through reuse, and reduce time to market. TI has consistently stayed at the front of the industry in combining ASIC and DSPs in the form of customizable DSPs (cDSPs). With cDSPs, customers can implement proprietary designs, yet retain the flexibility of programmable solutions. In addition, other core processors, memories and a wide range of logic and mixed-signal functions complement DSP cores to help build fully integrated system solutions. DSP Solutions go beyond IC hardware to include help with development. TI customers benefit from the most comprehensive support in the industry, including the company's own development systems, plus an enormous base of third-party tools and system software. All of these help simplify development so that customers can get to market faster with their products. The new digital millennium Digital technology has brought us affordable computing technology, and now it is revolutionizing communications as well. In the future, digital signal processing will be the enabler for many exciting new electronic applications, not only in communications, but in computers, automobiles, industry and defense as well. With a unique combination of manufacturing strength, a broad product portfolio and in-depth system-level expertise, TI is well positioned to continue its leadership in providing DSP Solutions that meet the requirements of applications in all of these areas and more. Above all, DSP Solutions from TI will play a major role in building the networked society of the new digital millennium.

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