Hear what some of TI's customers and partners say about DaVinci™ Technology and DSP-based system solutions for digital video and audio end equipment. DaVinci™ Technology consists of video and audio software, development tools and reference designs, programmable DSPs and DSP-based SoCs, and full systems integration support.

Customer Quotes

Advanced Digital Broadcast

"As an established supplier of leading-edge solutions for interactive, digital television, ADB must ensure that its products remain at the forefront of the IPTV market. The DaVinci technology from Texas Instruments has the potential to provide an advanced feature-set to further drive IPTV roll-out, presenting the operator with opportunities to maximize revenues by supplying enhanced services to its customer base."
- Philippe Lambinet, CEO

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Aethra

"We are looking forward to using DaVinci technology in some of our next generation products because its open platform will greatly broaden the scope of markets that we can address. Until now we had to choose between having a powerful DSP with high-quality video, yet limited market options due to platform constraints, or a more accessible, open ARM platform with lower quality video. With DaVinci, we have the best of both worlds: excellent video quality on an open platform with a great number of possibilities to reach new markets whilst continuing to develop very high-quality solutions. Add to that the outstanding support and powerful tools that TI provides to make our development faster and easier, and you have several reasons for us to be delighted to work with TI and DaVinci."
- Claudio Panini, R&D Director

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Complete Media Systems

"In the rapidly growing digital video market, consumers are looking for higher quality, tightly integrated digital video products at cost-sensitive prices. New digital entertainment technology from Texas Instruments will enable CMS to accelerate tighter integration of key digital video products and achieve the price points customers demand for high-volume deployments. Products are already in development today that enable triple-play services combined with high-definition Internet TV. TI's new technology will provide the power to drive these functions and the flexibility our customers need to customize, manage and upgrade their services according to demand."
- Philip Smith, Chief Marketing Officer

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Eastman Kodak Company

"The Kodak and TI partnership has been successful primarily for three reasons. The first reason is that we have a shared vision for the consumer. The second reason is that TI has consistently delivered on time and on budget. And thirdly, probably most importantly, TI is committed to innovation, and that’s helping us meet our goals and is complementary to our product innovation."
- Mary Hadley, General Manager Digital Cameras and Divisional Vice President

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EI Medical

"TI's new DaVinci technology supports the high-quality video resolution and frame rate required by diagnostic ultrasounds used in the veterinary and livestock industries. Our new portable ultrasound product is made possible by DaVinci, and brings increased mobility to consumers who need the flexibility to perform their medical evaluations in the field."
- Patrick Nefos, Ultrasound System Engineer

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Humax

"At Humax, we pride ourselves in delivering state-of-the-art, cost-effective digital set-top box technology to global consumers. As a single, simple technology optimized for video across a variety of applications, DaVinci technology promises to aid our continuing efforts to develop the most enticing and versatile product platforms on the market, while also maintaining our price competitive edge."
- Si Young Park, General Manager of DM Business Division

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i3Micro

"As a long-term customer of TI and significant player in the triple-play over IP solutions market with advanced IP STB and Residential Gateways, we are very pleased that TI is advancing its position in the digital video market by developing a DSP platform such as DaVinci. We applaud the efforts and the ingenuity shown behind the creation of the DaVinci technology. For i3, TI’s DSP technology has proven to be flexible, powerful and reliable enabling such technologies as MPEG4-AVE, video telephony and other advanced video and voice services. The DaVinci technology will bring even more performance and functionality to the market."
- Chris Chalkitis, CTO

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Microsoft

"Together with companies like Texas Instruments, the technologies from Microsoft can enable new scenarios, scenarios that get content into the hands of consumers wherever they are - at a baseball game, at home, in the car. We believe that the DaVinci technology will change the way video is consumed today."
- Erik Huggers, Senior Director Windows Digital Media Division

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Samsung Electronics

"Digital video is more and more important for the broadband network operator, which is why Samsung will concentrate on this new digital video market. We must work together with companies like Texas Instruments on new DSP-based solutions like DaVinci. With it, we expect a more reliable, proven, innovative technology that will meet broadband network demands."
- Hee-Won Park, Dr. Eng., Principal Engineer, DSTB R&D, Telecommunications Systems Division, Telecommunication Network Business

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Sling Media

"There are two very interesting paths the digital video market is taking: one path is higher quality, definition and fidelity and the other is all about personalization, or the consumer's ability to have more flexibility with video. Programmability, flexibility, scalability and time to market will clearly be very important in enabling this new digital video lifestyle. This is why we’re excited about DaVinci. It gives us the horsepower required for high-quality and high-definition video, but also gives us a lot of the flexibility to provide some personalization."
- Blake Krikorian, Cofounder and CEO

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TANDBERG Television

"The world of television has changed dramatically over the past ten years as digital technologies have enabled major developments in TV delivery. TANDBERG Television and TI have collaborated closely to bring to market the enabling technologies that make digital delivery more flexible and scaleable and more economically viable. The next five years will see major shifts in the way that content is consumed, monetized and delivered and we are excited to see TI deliver the next wave of enabling silicon technology."
- Tim Sheppard, Director of Strategic Development

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VBrick Systems, Inc.

"VBrick committed to the Texas Instruments roadmap a number of years ago and has successfully built its award winning product family based on the last several TI TMS320™ DSP platforms. We are extremely excited about TI's most recent innovation – DaVinci technology - not only because it brings a dramatic increase in capabilities, but also because it enables us to seamlessly migrate our code base up the performance curve. With DaVinci technology you can expect VBrick to launch radical new capabilities into the market."
- Robert Gifford, Vice President, Platform Engineering

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Third Party Quotes

ANT

"We value our relationship with TI because the performance and technology of TI's platforms combined with ANT's advanced user interface software, maximizes existing investment, knowledge and skills to develop more mature, stable, reliable and low cost set-top boxes. We are already working to take advantage of TI's cutting-edge DaVinci-based media processor because it is optimized for video and offers an easy-to-use, cost-effective, programmable system to create unique and feature-rich multimedia applications that will fulfill our customers' needs while taking IPTV to the next level."
- Stephen Reeder, Executive Director, Sales and Marketing

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ATEME

"DaVinci technology will enable us to achieve impressive levels of system and software integration to reduce overall costs, so that ATEME can deliver highly integrated and compelling video surveillance and IP set-top box solutions to customers. Many consumer, portable, and streaming products are incorporating more video and demanding higher quality, and we absolutely need further silicon and software integration to handle this level of video processing. We expect DaVinci to be the technology we help our customers implement for many applications in the near future."
- Marc Guillaumet, Product Director

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BitBand

"BitBand is committed to offering cutting-edge solutions for streaming high-quality video and audio over IP networks - providing advanced functionality to end users. We believe that TI's new DaVinci technology is the key that will enable us to take our comprehensive OnDemand solutions to the next level in terms of market penetration, by providing every necessary component, from power and integration to compatible software. With DaVinci, we are able to continue helping Telcos and Next Generation Service Providers to realize the triple-play offering with quick entry into new markets, faster ROI and a safe track to profitable large scale service."
-Ervin Leibovici, CEO

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eInfochips

"As a company that specializes in DSP systems integration, eInfochips is always looking for ways to improve application design to help our OEM customers bring new products to market as fast as possible. In the past, we've often had to partition the system into multiple processing blocks, but TI's DaVinci technology will significantly streamline this by enabling us to design highly optimized systems with enhanced functionality, performance and reduced time to prototype."
- Upendra Patel, Chief Technical Officer

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Ingenient Technologies, Inc

"Ingenient Technologies, Inc. is pleased to announce support of the new DaVinci technology from Texas Instruments. Ingenient will provide complete embedded system solutions including hardware, software and Ingenient’s multimedia technology. Ingenient’s support of the DaVinci technology is a natural extension of Ingenient’s current support of TI's DSP-based digital media processors. Ingenient considers DaVinci technology the next evolutionary node to extend Ingenient’s production proven solutions to our customers."
- Aaron Caldwell, Senior Vice President

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Ittiam Systems

"DaVinci represents a significant step in providing consumers a total offering for a multitude of video applications. Leveraging the DaVinci architecture and processing power, Ittiam will offer even better performance at a compelling system cost in markets served currently with TI's TMS320C64x™ processors such as IP set-top boxes, IP videophones and media distribution systems."
- Rohit Bhuva, Vice President of Business Development

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Latens

"DaVinci technology provides the performance, flexibility and simplicity necessary to meet the growing expectations of the digital broadband cable industry. Developers will be able to leverage Latens Conditional Access System and DaVinci technology to forge new, secure services in emerging markets with greater ease and at reduced costs."
- Andy Mathieson, Director

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Logic Product Development

"In the last five years we've seen a transition from portable devices simply needing to have basic features with a long battery life to integrating displays with complex user interfaces, particularly in the medical and industrial applications. The future for product development at Logic is the integration of digital video and audio technology. DaVinci technology allows us to do that faster and less expensively, so we can integrate technologies for our customers that in the past were just not affordable or available to them."
- Scott Wilken, Vice President of Electrical Engineering

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Mistral Software

"We are delighted to partner with TI on the DaVinci technology. We see this as a logical progression from our role as a TI OMAP Technology Center, where we have developed tremendous expertise in creating custom designs with TI’s DSP-based SoCs. We see DaVinci-based solutions providing great value for applications like videophones, advanced navigation systems and high-end PDAs, and we look forward to continued success with the DaVinci technology. As a design house, Mistral looks forward to providing hardware and software design services for accelerated product development."
- Anees Ahmed, President and CEO

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MontaVista Software

"One of the key features of DaVinci technology is that it leverages an open, flexible and standard operating system for application development. With MontaVista LINUX integrated into DaVinci technology, customers new to DSP-based SoCs will immediately be able to begin developing products based on DaVinci technology seamlessly with the right tools and support."
- Peder Ulander, Vice President of Marketing

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MPC Data

"In the video security market, we are seeing an increasing demand for additional intelligence in a range of applications, such as video cameras and digital video recorders. With DaVinci technology, we will be able to help our customers implement these features cost effectively and efficiently, so they will be able to get the most advanced products in the market in a timely manner."
- Frank Breeze, Chief Commercial Officer

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Orca Interactive

"In providing the highest quality digital media applications and services, Orca has formed strategic partnerships with leading technology companies across the IPTV value chain to ensure best-of-breed solutions. TI has proven to be such a company and even more so now with the advent of its new DaVinci technology. We're confident that the future of video will be based on this pioneering, end-to-end platform."
- Yosi Glick, Vice President of Marketing and Business Development

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Sentivision

"TI's new DaVinci technology is the perfect solution to allow us to maintain the lead in providing integrated video and audio streaming products. The advent of this new technology brings forth unprecedented levels of integration to the IP-STB market and allows Sentivision to introduce new STB products at very affordable price points, while leveraging the past experience and maintaining compatibility."
- Jan Rychter, CTO

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Softier

"TI’s new DaVinci technology will enable us to provide our customers new software solutions for IP set-top boxes to provide greater education and richer entertainment for consumers. The most exciting part of the new digital video era is the notion that with DaVinci-based products, we will begin to see unlimited authors of content and entertainment – it could be documentaries, movies, music or historical perspectives – created by millions of ordinary people and distributed and viewed globally. This will really make the world an extremely rich and interesting place."
- Tom Lantzsch, CEO

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Spectrum Digital

"Spectrum Digital works with Texas Instruments to help customers begin development on a wide variety of DSPs and DSP-based SoCs. DaVinci technology’s integrated silicon, software and support combined with our JTAG emulators and target platforms will enable systems developers to experience the DaVinci effect. With an easy out-of-box experience they will be able to evaluate the power and performance of this new technology."
- Mike Strain, President

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UB Video

“UB Video has leveraged Texas Instruments DSP-based digital media processors to develop video encoding solutions for video conferencing and broadcast infrastructure applications, allowing applications developers double capacity and enhanced video quality. With TI’s new DaVinci technology, we can provide our customers industry-leading H.264 solutions that significantly increase performance, reduce development time and enable unparalleled flexibility—ultimately taking consumers to the next level in digital video communications and entertainment."
- Faouzi Kossentini, President and CEO

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Widevine Technologies

"Widevine Technologies protects content streamed to any device within an operator's service domain, ensuring it is secure. With its new DaVinci technology, TI introduces unique security capabilities into our product line that's a perfect fit for Widevine's Cypher® Virtual SmartCard™ technology. DaVinci promises to enhance video content streamed through the devices consumers enjoy most, and we expect it will set a new standard in delivering higher quality at a lower cost."
- Brian Baker, President and CEO

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Wintech

"Wintech has long seen the value of teaming with TI to provide consumers with high-quality videophone systems. Because it is tailored for video applications, we believe TI's new DaVinci technology will provide the foundation for even more customization with less development time and at lower system costs. We look forward to continuing our relationship with TI to empower OEMs to bring videophones to market faster."
- David Dong, President

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