Texas Instruments Technology for Innovators
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Toy Tour 2004
Overview
TI Products
Portable Multimedia Digital Radio Digital Cameras Personal and Portable Products Streaming Media Devices
Digital Cameras

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PICTURE PERFECT

Digital cameras have underne tremendous change in the past few years. But what you’ve seen so far is nothing compared to what’s coming in the next few years.

And, we’re not just talking about a megapixel explosion. Imagine a digital point-and-shoot camera that performs as well as a film-based analog SLR at a price point the average consumer can afford. That’s the scale of change you’ll be seeing on the new digital cameras, and they will revolutionize the world of digital photography as we know it today.

Last year, for the first time in history, sales of digital point-and-shoot cameras surpassed those of traditional film cameras. Everyone, from soccer moms to busy executives, is using digital cameras to capture the important moments of their lives.

Not only do these cameras take great pictures, they offer multiple scene modes and image manipulation within the camera. Now you can eliminate those ever-present red eyes, brighten poor lighting, take panoramic shots in camera and make sure colors are true. So the picture you take is a true representation of the image you see.

In the future, digital cameras will be able to capture DVD-quality video and stereo-quality audio as well, expanding the realm of how we capture images. Suddenly, the photo of the winning al is a video clip capturing the entire moment. And baby’s first words are crystal clear.

However you use it, your digital camera does more than ever before.