December 3, 2007 News: TI Delivers
First Single-Chip, Real-Time HD Video Transcoding Solution
with DaVinci™ Technology at 10X the Performance and 1/10th
the Price
To allow consumers to seamlessly move content across their
video end products, TI is offering a new DaVinci™ technology
digital media processor for video transcoding in commercial
and consumer end equipments. Wrapped with a complete offering
of development tools and digital media software, the new
TMS320DM6467 DaVinci processor is a DSP-based system-on-chip
(SoC) specifically tuned for real-time, multi-format, high-definition
(HD) video transcoding. The system solution delivers a 10x
performance improvement over previous generation processors
to perform simultaneous, multi-format HD encode, decode
and transcoding up to H.264 HP@L4 (1080p 30fps, 1080i 60fps,
720p 60fps). Learn More. |
As the accelerating video market extends its reach to products such as cell phones, portable media players and automotive infotainment systems, consumers are demanding easy access to their video content throughout the home and on the go. Multi-format transcoding will enable the seamless transmission of video content between all types of video devices. |
Transcoding will be essential for the continued evolution of the video entertainment
market. Why? Content is king and consumers are demanding that
it be easily transportable and available on any device. Transcoding
is the ability to take existing video content and change the
format, bitrate and/or resolution in order to view it on another
video playback device. This is also true for high definition
(HD) content where transcoding extends the reach of content
beyond the TV, making it possible to send, receive and view
HD source content on any video device at any resolution. For
more information on HD, check out the links on the left hand
side of this web page.
Transcoding a single video format is available today but that will not meet consumers’
needs to easily navigate the changing video environment.
The ability to seamlessly view content on any device in real-time
requires the need to transcode many video formats, thus multi-format
transcoding is key.
Multi-format transcoding is the most
important challenge to overcome for manufacturers and service
providers to solve before realizing the potential tremendous
growth in video. Consumers have an insatiable appetite for
immersion in entertainment, and transcoding multiple formats
in real-time will be a necessary function for all future
video products to be successful.
 TI
will leverage its proven expertise in supporting multi-format
advanced video codecs and its unique position as the only single
DSP provider performing transcoding in any format to enable this
key market need. A new research study done by IDC finds that transcoding
is an essential technology for delivering digital content to video
playback devices that were previously incompatible. Read more
about this report here: “Transcoding:
The Future of the Video Market Depends on It” and register
for the archived
panel discusssion webcast to hear what insiders have to say
about how the future of video entertainment will be shaped by
multi-format, real-time transcoding.
"Transcoding is a life-or-death issue facing
manufacturers and service providers as they try to
realize the explosive growth in video entertainment.
Consumers have an insatiable appetite for immersion
in entertainment, and transcoding among multiple formats
will be mandatory for all future video products to
be successful. Digital signal processing technology
will be an essential piece in laying the foundation
for transcoding among multiple consumer devices. TI
will continue to leverage our proven expertise in
multi-format advanced video codecs and our position
as the only fully-programmable DSP technology provider
performing real-time transcoding to include this functionality
in a range of client media solutions."
- Gene Frantz, TI Principal Fellow
"Transcoding is going to emerge as the most
challenging function for video systems over the next
several years. High video quality must be sustained
while converting between a wide range of video codec
formats, bit rates, and resolutions to share content
across media devices in the home. Innovation in both
algorithms and architectures are needed to achieve
these goals within tight system budgets for I/O bandwidth
and overall cost. Real-time HD transcoding solutions
with DSP-based technology, capable of converting any
format, can offer the right mix of high performance
and flexibility to meet these demanding requirements."
- Jeremiah Golston, TI CTO for Streaming Media
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