As the world's market leader in DSP products, TI needs to protect its leadership technology and strengthen its premier identity in the DSP marketplace by using our trademarks correctly.

This section illustrates the correct usage of TI DSP trademarks. The rules have changed. Be sure you know and use these DSP trademarks correctly.

Correct Usage:

1. TI DSP Family: The proper and only approved way to refer to the entire family of TI DSP products is: TMS320™ DSP family.

   On first usage, always use the superscript ™ and generic term DSP following TMS320 when referring to the family. On second and subsequent uses, you may omit the superscript ™, but you must always use the generic term, DSP, following the TMS320 when referring to the family.

2. TI DSP Platforms: The correct first reference to a TI DSP platform in text is:

   TMS320C6000™ DSP platform
   TMS320C5000™ DSP platform
   TMS320C2000™ DSP platform
   
   

   Use either of the following approaches for text variation on second and subsequent references:

   C6000™ DSP platform
   C5000™ DSP platform
   C2000™ DSP platform

   C6000™ DSP
   C5000™ DSP
   C2000™ DSP

   NOTE: There is no leading apostrophe, which would imply an abbreviation

3. TI DSP Generations: The correct first reference to a TI DSP Generation is:

   TMS320C62x™ DSP generation
   TMS320C67x™ DSP generation
   TMS320C64x™ DSP generation
   TMS320C64x+™ DSP generation
   TMS320C5x™ DSP generation
   TMS320C54x™ DSP generation
   TMS320C55x™ DSP generation
   TMS320C20x™ DSP generation
   TMS320C24x™ DSP generation
   TMS320C27x™ DSP generation
   TMS320C28x™ DSP generation

   After first reference, use the following:

   C62x™ DSP generation
   C67x™ DSP generation
   C64x™ DSP generation
   C64x+™ DSP generation
   C5x™ DSP generation
   C54x™ DSP generation
   C55x™ DSP generation
   C20x™ DSP generation
   C24x™ DSP generation
   C27x™ DSP generation
   C28x™ DSP generation

   On second or subsequent references, use the following:

   C62x™ DSP
   C67x™ DSP
   C64x™ DSP
   C64x+™ DSP
   C5x™ DSP
   C54x™ DSP
   C55x™ DSP
   C20x™ DSP
   C24x™ DSP
   C27x™ DSP
   C28x™ DSP

   On second or subsequent device references, you may also omit the trademark designator. However, this relaxation of the rule applies only at the device level

   C62x DSP
   C67x DSP
   C64x DSP
   C64x+ DSP
   C5x DSP
   C54x DSP
   C55x DSP
   C20x DSP
   C24x DSP
   C27x DSP
   C28x DSP

   NOTE: You may use the term "device" in place of "DSP" when referring to individual products to avoid being overly repetitive. This does not apply to trademarks for the family, generation or platform.

4. Special uses:
   • When DSP-related trademarked terms appear in a list, use just one instance of the generic term, such as "Code Composer Studio™ IDE, which is available today on the following DSP platforms -- C6000™, C5000™ and the C2000™".
   • When using C6000™ or C62x™ in charts, diagrams, schematics, roadmaps, the platform and device names can be shortened as long as the title for the piece uses the generic designator properly, such as TMS320C6000™ DSP platform.

5. TI DSP Software: Use the following trademarks for software.

   Usage on first reference:

   eXpressDSP™ Real-Time Software Technology
   Code Composer Studio™ Integrated Development Environment (IDE)
   
   

   For text variation, use the following approach for the second and subsequent references:

   eXpressDSP™ Software Technology
   Code Composer Studio™ IDE
   
   

   Or, simply refer to the technology on second or subsequent references in the following way:

   eXpressDSP™ Technology

   
   Sample Text: The sample paragraph below provides specific examples of how to use DSP-related products and services from TI in product literature, press releases, the web and other text-based communication tools.

   • Example 1: The new TMS320C6000™ DSP evaluation module (EVM) kit from Texas Instruments is the easiest way to begin development with the world's most powerful line of digital signal processors, the TMS320™ DSP family. The kit, which is available at a special price of U.S. $199, is a combination of TI's industry-leading DSP and analog technology, leading edge development environment and value-added system expertise. The C6000™ DSP EVM -- based on the powerful TMS320C6201 DSP -- is a complete development environment that allows OEMs to quickly add their own value-added applications to the inherent processing power of the C6000™ DSP. Capable of executing more than 1600 million instructions per second (MIPS), the C6201 DSP is by far the most advanced DSP available today. Designers in every application area are already using the device to create next generation products, such as wireless personal digital assistants (PDAs), remote wireless terminals and digital subscriber line (DSL) modems that perform multi-megabits per second (Mbps) speeds.
     
   • Example 2: Software developers can now slash their development time thanks to eXpressDSP™ Real-Time Software Technology with Code Composer Studio™ Integrated Development Environment (IDE). Through an advanced toolset and a significant base of system ready third-party algorithms and tool plug-ins, eXpressDSP™ software technology allows real "buy versus make" decisions for the first time, enabling developers to concentrate their DSP engineering resources on product innovation. Real-time kernel services are provided by DSP/BIOS™ software, which is enabled by RTDX™ technology.
     
     
6. The DaVinci™ technology trademark
   
   • Always use the superscript TM immediately after DaVinci before technology in the first use in all cases
   • Technology should not be capitalized unless it is part of a headline where all of the words are capitalized.
   • To protect the DaVinci™ trademark, "DaVinci" must always be followed by a noun that modifies the goods and services that define DaVinci technology and may never be used as a possessive.
   
   CORRECT: DaVinci™ technology is comprised of processors, software and support...

   INCORRECT: DaVinci™ is comprised of processors, software and support... (this example doesn't include a noun after "DaVinci")

   INCORRECT: DaVinci’s™ processors enable... (this example incorrectly uses DaVinci’s ™ as a possessive)

   INCORRECT: The DaVinci™ home page is a resource... (in this example, "home page" is a noun, but it doesn't modify the goods and services for DaVinci ™ technology)

   INCORRECT: DaVinci-based chip, processor, technology, platform. etc… (DaVinci should not be hyphenated, instead should be a processor based on DaVinci technology)

   The following are examples of possible noun modifiers for DaVinci™:
   - DaVinci™ platform
   - DaVinci™ technology
   - DaVinci™ software
   - DaVinci™ support
   - DaVinci™ development tools
   - DaVinci™ platform of processors
   - DaVinci™ generation of chips
   - DaVinci™ processors
   - DaVinci™ devices
   - DaVinci™ chips

   Do not refer to DaVinci as a single processor, chip or device since DaVinci technology consists of more than a single device and this needs to be clear to all audiences.

   Part Numbers and Code Names

   • Part numbers should NOT be identified as a trademark TMS320DM6443/6446 and TMS320DM6431/33/35/37
   • On first reference, ALL part numbers related to devices based on DaVinci technology should be referenced as follows: (For example purposes TMS320DM6443 will be used and all other part numbers should follow the same structure)

   CORRECT:

   • TMS320DM6443 DSP based on DaVinci technology (preferred as this includes the term DSP)
   • TMS320DM6443 digital media processor based on DaVinci technology
   • TMS320DM6443 device based on DaVinci technology
   • TMS320DM6443 processor based on DaVinci technology

   INCORRECT:

   • DaVinci6443™ device (part numbers are not indicated as a trademark and DaVinci is the sum of the parts not just a chip)
   • DaVinci processor or DaVinci chip (There are many devices based on DaVinci technology and no single processor should be held up as being the DaVinci processor. Do not refer to processors, chips or devices as a single device.)

   Tools trademarks

   • Tools based on DaVinci technology are not being identified under the DaVinci trademark.
   • First references to tools should include the full name with the acronym in parenthesis.
   • Never use DaVinci Evaluation Kit, DaVinci tool.

   CORRECT: The Digital Video Evaluation Module (DVEVM) for DaVinci™ technology provides developers with the ability to write production-ready application code.

   INCORRECT: The DaVinci™ Evaluation Module provides (No tool includes DaVinci in the name; all tools are for DaVinci technology.)

   Third Party Network

   The term third party network is not trademarked and there is not a DaVinci third party network, which is separate from TI’s DSP Third Party Network.

   CORRECT: DaVinci™ technology is supported by TI’s DSP Third Party Network …

   INCORRECT: The DaVinci™ third party network. (There is no dedicated or branded DaVinci third party network.)