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 Trademarks
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 TI's Signature and Logo
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 TI's Trade Names
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 Using TI as a Trade Name
 and as a Trademark
 Use of TI's Registered
 and Unregistered Marks
 in Literature
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 Attribution of TI's Marks
 in Literature
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 TI's Trademarks,
 Servicemarks, and
 Approved Nouns
USE OF TI'S REGISTERED AND UNREGISTERED MARKS IN LITERATURE

  1. In literature, use TI's trademark as a proper adjective modifying a generic noun. This avoids using the mark in a generic sense. A proper adjective begins with a capital. Thus, most word or name marks will be used in literature with the first letter capitalized. The generic noun describes the goods or services with which the mark is used. Thus:

    Correct:

    Developers can use Code Composer Studio™ IDE for developing digital signal processing application software.

    Incorrect:

    Code composer studio helps develop digital signal processing application software.

  2. Use the exact form of TI's mark. Do not change the form of the mark. Some marks use a design in a word, or words, with a particular arrangement of lower case and upper case letters, or a particular type font. Always use only the particular design of lower and upper case letters or type font of the mark. For example:

    Correct:

    Developers can use eXpressDSP™ Real-Time Software Technology for developing software applications and programming digital signal processing circuits.

    Incorrect:

    Expressdsp technology will help you develop software applications and program digital signal processing circuits.

  3. For all TI marks, registered and unregistered, a generic noun must always follow each use of the mark. This includes the use of a mark in the body of text, paragraph headings, charts, figures, tables, banners and headlines. Only when using a TI mark in a column heading of a table and space is severely limited, may the generic noun be omitted. We use the generic noun after a mark to emphasize the trademark nature of the word, or symbol and reinforce our exclusive rights to our marks.

  4. Every occurrence of a TI mark in the title of a chart, figure, or table, in a column heading of a table, and in a banner or headline must be followed by the trademark symbol, ™, indicating that the mark is a trademark. This is for all TI marks, registered and unregistered.

    The first occurrence of a TI mark in the body of any text must be followed by the trademark symbol, ™. A paragraph heading is considered part of the body of any text. In the body of any text only, after the first occurrence of a TI mark, the trademark symbol can be omitted. The generic noun must still be used after every occurrence of the mark in the body of text. The body of text can be a paragraph, a chapter in a book, an entire book, a datasheet, an application note, or other collateral material.

    These are the minimum rules for the use of the trademark symbol with TI marks. The trademark symbol may be used more often.

  5. The trademark symbol is a superscript ™ or the letters "tm" in parenthesis. The symbol follows the mark without a space. A space and the generic noun follow the symbol.

  6. For TI's marks, only use the trademark symbol, ™. Do not use the registered trademark symbol, a superscript "R" in a circle, ®. The ™ symbol should be used with all of TI's marks, registered and unregistered.

  7. Use each of TI's marks alone; do not couple multiple marks in series. For example:

    Correct: eXpressDSP™ software

    Incorrect: eXpressDSP™ Code Composer Studio™ software.

  8. In general, a sentence should make sense with or with out the mark.

  9. The DO NOT rules:
    • Do not vary the form of any of TI's marks.
    • Do not use any of TI's marks as a verb.
    • Do not use any of TI's marks as a possessive or plural.
    • Do not abbreviate or use a shorthand version of any of TI's marks.
    • Do not add prefix or suffix words, numbers, or symbols as part of any of TI's marks.
    • Do not use other devices for identifying TI's trademarks, such as underlining, bold or italic type font, or quotation marks, that are not part of the mark.