USE OF TI'S REGISTERED AND UNREGISTERED MARKS IN LITERATURE
- In literature, use TI's trademark as a proper adjective modifying
a generic noun. This avoids using the mark in a generic sense.
A proper adjective begins with a capital. Thus, most word or name
marks will be used in literature with the first letter capitalized.
The generic noun describes the goods or services with which the
mark is used. Thus:
Developers can use Code Composer Studio IDE for developing
digital signal processing application software.
Code composer studio helps develop digital signal processing
- Use the exact form of TI's mark. Do not change the form of the
mark. Some marks use a design in a word, or words, with a particular
arrangement of lower case and upper case letters, or a particular
type font. Always use only the particular design of lower and
upper case letters or type font of the mark. For example:
Developers can use eXpressDSP Real-Time Software Technology
for developing software applications and programming digital
signal processing circuits.
Expressdsp technology will help you develop software applications
and program digital signal processing circuits.
- For all TI marks, registered and unregistered, a generic noun
must always follow each use of the mark. This includes the use
of a mark in the body of text, paragraph headings, charts, figures,
tables, banners and headlines. Only when using a TI mark in a
column heading of a table and space is severely limited, may the
generic noun be omitted. We use the generic noun after a mark
to emphasize the trademark nature of the word, or symbol and reinforce
our exclusive rights to our marks.
- Every occurrence of a TI mark in the title of a chart, figure,
or table, in a column heading of a table, and in a banner or headline
must be followed by the trademark symbol, , indicating
that the mark is a trademark. This is for all TI marks, registered
The first occurrence of a TI mark in the body of any text must
be followed by the trademark symbol, . A paragraph heading
is considered part of the body of any text. In the body of any
text only, after the first occurrence of a TI mark, the trademark
symbol can be omitted. The generic noun must still be used after
every occurrence of the mark in the body of text. The body of
text can be a paragraph, a chapter in a book, an entire book,
a datasheet, an application note, or other collateral material.
These are the minimum rules for the use of the trademark symbol
with TI marks. The trademark symbol may be used more often.
- The trademark symbol is a superscript or the letters
"tm" in parenthesis. The symbol follows the mark without a space.
A space and the generic noun follow the symbol.
- For TI's marks, only use the trademark symbol, . Do not
use the registered trademark symbol, a superscript "R" in a circle,
®. The symbol should be used with all of TI's marks,
registered and unregistered.
- Use each of TI's marks alone; do not couple multiple marks in
series. For example:
Correct: eXpressDSP software
Code Composer Studio software.
- In general, a sentence should make sense with or with out the
- The DO NOT rules:
- Do not vary the form of any of TI's marks.
- Do not use any of TI's marks as a verb.
- Do not use any of TI's marks as a possessive or plural.
- Do not abbreviate or use a shorthand version of any of TI's
- Do not add prefix or suffix words, numbers, or symbols as
part of any of TI's marks.
- Do not use other devices for identifying TI's trademarks,
such as underlining, bold or italic type font, or quotation
marks, that are not part of the mark.