Avoid confusion between using TI as a trade
name and using TI as a trademark. If you refer to the company, you
are using TI as a trade name and you may use the possessive. If you
are using TI to modify a generic noun that refers to TI products or
services, you are using it as a trademark. A trademark is not used
as a possessive. Thus:
TI integrated circuits
TI design services
To show TI as the source of any trademarked goods or services,
use the possessive of our trade name before one of our trademarks
followed by the necessary generic noun.
Where the reader can make the connection to TI from the rest of
the communication, you may omit the trade name from before the trademark
and let the trademark stand alone with its generic noun.
Or, simply refer to TI's trademarked product or service as being
"made by TI", or "made by Texas Instruments".
Alternatively, refer to our trademarked product or service as
being "from” or “by” TI, or Texas Instruments.
Avoid using the trademark form “TI” before one of our other trademarks.
TI's TMS320 DSP
The TMS320 DSP made
TI TMS320 DSP