TI specializes in key analog and embedded processing technologies for thousands of innovative, high-growth applications in markets including digital audio, high-resolution imaging, computing, transportation, robotics, energy and medical products.

A foundational element in nearly every digital application, analog chips convert “real-world” signals, such as voice, sound, pressure, temperature and electricity, into digital 1s and 0s, manipulate and cleanse them, and deliver them as the clearer, sharper and more precise signals that we rely on.

For a closer look, here's the role a data converter plays in a smartphone:

Embedded processors and analog chips are driving the digital world, and TI is the established market leader delivering across-the-board innovation in such product as:

• Smartphones and tablets
• Consumer video and audio
• PC peripherals
• Personal medical
• Video surveillance
• Motor drives
• Portable media players
• Security
• Electric cars and e-bikes
• Energy and lighting
• Down-hole drilling

Analog integrated circuits comprise one of the largest segments of the semiconductor industry, and a vital part of TI’s business. Since our acquisition of National Semiconductor in September 2011, analog semiconductor sales represent about 50 percent of TI’s overall revenue. Analog ICs are also a vital part of our customers’ playbooks. For instance, for every embedded processor in a customer’s electronic system, 10 analog components are typically required, although the count varies by system. And if an electronic device uses a battery or plugs into a wall, it will likely require at least one power management chip.

Our Analog business serves 90,000 customers, from small boutique shops to multinational conglomerates, all looking for exceptionally reliable off-the-shelf or highly customized solutions. TI’s portfolio of data converters, amplifiers, power management, interface and clock products for both high-performance and low-power applications is among the industry’s strongest.

TI backs its product portfolio with the largest sales and applications force in the industry, with supporting tools and documentation to speed our customers’ analog designs. TI is a premier high-performance analog supplier and combines the innovation of an analog specialist with the manufacturing muscle and advanced process technology capabilities of a broad-spectrum supplier.

In addition, TI will continue to make bold investments in analog capacity. TI has rapidly expanded its already significant manufacturing capacity via key acquisitions and new construction projects. In early 2009, TI opened Clark – an 800,000 square-foot assembly and test facility in the Philippines – and quickly ramped production with the latest packaging technologies.

Throughout 2010, TI announced several large projects to increase its ability to deliver products when and where customers need them. The first phases of RFAB in Richardson, Texas, introduced the industry’s first 300-mm analog manufacturing facility. The acquisition of a 200-mm wafer fab in Aizu-Wakamatsu, Japan, expanded TI’s capacity in the region. And TI opened its first manufacturing plant in China, a 200-mm fab in Chengdu. Additionally, TI will benefit from National Semiconductor’s manufacturing sites in Maine, Scotland and Malaysia. Each fab site has additional space available for expansion. These investments enable TI to deliver the lead times, performance and volumes analog customers need to sustain their products’ five- to 20-year life cycles.