DALLAS – (Jan. 19, 2004) – Texas Instruments Incorporated (NYSE: TXN) announced today that Jean-Francois Fau has been named President of TI Europe. In this new role, Fau will be responsible for implementing TI strategy and overseeing its operations throughout Europe.

Fau will maintain responsibility for sales, marketing and applications in Europe, the Middle East and Africa as he assumes the additional duties of his new job. Prior to this, he had overall management responsibility for the European wireless communications business unit. “When you combine the breadth of his semiconductor experience, including wireless, with his experience in developing customer relationships, Jean-Francois is uniquely qualified to lead TI Europe,” said Chief Operating Officer Rich Templeton.

Fau has more than twenty years experience with TI’s Semiconductor Group, during which time he has held senior marketing positions responsible for the automotive, consumer and military sectors. He also worked closely with leading telecommunications manufacturers to define, create and implement mobile communications products.

Fau holds a master’s of science degree in electrical engineering from the Institut National des Sciences Appliquées de Toulouse, France.

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Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com.

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