TI Public Affairs Report
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  Citizenship and Ethics

Two organizations recently released their corporate "most" lists and recognized TI for being a leader in its industry.

World's Most Ethical Companies
Ethisphere Magazine selected TI for its 2008 list of the World's Most Ethical Companies. The magazine, which focuses on the relationship between ethics and profit, unveiled the names of 90 companies that "go above and beyond the legal minimums, bring about innovative new ideas to expand public well-being, work on reducing their carbon footprint ... and won't be found next to the words 'billion dollar fine' in newspaper headlines."

TI was highlighted in the electronics category, with Freescale and Royal Phillips.

Winners demonstrate real and sustained ethical leadership within their industries, putting the council's credo of "Good. Smart. Business. Profit." into real business practice. Ethisphere's evaluation and analysis looks into seven broad categories that make up a company's "ethics quotient," including corporate citizenship and responsibility, corporate governance, innovation that contributes to public well-being, industry leadership, executive leadership and tone from the top, integrity track record and reputation, and internal systems and ethics/compliance programs.

For more information, see http://ethisphere.com/wme2008/.

Global Pulse 2008: most respected
The Reputation Institute also recently announced the results of its Global Pulse 2008 study and ranked TI as the most respected high-tech company in the U.S. The study measures the overall respect, trust, esteem, admiration, and good feelings consumers hold toward more than 1,000 companies in the world, including the largest 150 U.S. companies.

Following TI in the high-tech sector (comprising computer and electronics companies) were Apple, Hewlett-Packard, Intel and Dell. TI ranked No. 10 in the U.S. study and No. 47 globally.

The Reputation Institute's research model indicates that reputation is built on seven pillars from which a company can create a strategic platform for communicating with its stakeholders on the most relevant key performance indicators. These pillars are: products/services, innovation, workplace, citizenship, governance, leadership, and performance.

For more information, see Global Pulse 2008 study results.

"Corporate social responsibility and strong ethics were implanted into the fabric of our company from the very beginning," said David Reid, TI's ethics director. "Ethical values are fundamental to TI and distinguish us as a company."


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