OMAP Initiative | TI’s
partners in India
TI's Partner Program (also known as the Third Party Program)
in India identifies and works with TI partner companies operating
in India. TI's partner companies deliver software/hardware
design services, or license IP components, reference designs
and production ready designs on TI's silicon.
TI's Partner Program works with such companies to:
- Guide them on the TI silicon choices, application focus
areas and types of partner offerings that it would be most
productive for them to invest in within the overall TI ecosystem.
- Work on qualified business opportunities with them and
with TI's Sales & Marketing teams, to help take customers
worldwide in to production on TI silicon.
Companies interested in joining the Partner Program can view more
details at the TI world-wide Third Party home page or
register online for membership.
Applications for registration will be evaluated based on submitted
information. Registered members will be issued with a digital
certificate and permitted to use the TI 'Third Party Network
logo'. This logo is to indicate that the corresponding firm
is an acknowledged developer of products on TI silicon.
For many companies, becoming an acknowledged member of the
TI Third Party Network endorses their business and product
offerings. Registered Third Party Network members in India
actively investing on TI silicon are entitled to receive a
free Code
Composer Studio license from TI. Other benefits of TI's
Third Party Network membership are described here.
TI works with many partner firms operating in India. Some
of these partners are registered as TI Third Parties (3P),
TI Approved Software Providers (ASP), TI OMAP Technology Centers
(OTC), TI OMAP Developer Network members (ODN), et. al. Some
partners actively undertake design services / IP licensing
for TI's customers, while not formally registering with TI
as a partner. More about TI's partners in
India.
OMAP Initiative
Texas Instruments OMAP™ platform comprises of high-performance
power efficient processors, a robust software infrastructure
and comprehensive support network for the rapid development
of differentiated internet appliances, 2.5G and 3G wireless
handsets, PDA's and other multimedia-enhanced devices.
TI India's OMAP Business Development Initiative
TI India's OMAP Business Development Initiative provides development
support by bringing together a variety of hardware, software
and system integration expertise. It aims at enabling the availability
of applications on OMAP with the help of Indian software developers
and providing a single point of contact for OMAP development
technologies.
Some of the typical applications being targeted at are:
- Complete multimedia applications on different operating
systems such as Symbian, WinCE, Linux, Palm, NucleusPlus
etc.
- Voice and data applications using Texas Instrument's GSM,
GPRS, 802.11 and Bluetooth chipsets on OMAP.
- Speech recognition and related applications.
- Other enterprise applications.
The team identifies solution providers who can provide complete
DSP enabled software solutions on OMAP.
TI India's OMAP business development team helps developers
with channel development, marketing and promotions, strategic
relationships and many other aspects that play a vital role
towards producing a successful product. The team facilitates
an on-going interactive exchange of information through a variety
of TI sponsored developer community activities, allowing developers
to spur new partnerships and business prospects.
TI also provides opportunities for developers to interact
with each other through developer conferences, on-line forums,
a secure extranet and an electronic newsletter amongst others.
Over and above regular business development support, there
is also a support infrastructure in place for realization of
world class applications on OMAP.
With TI's full suite of development tools, the resources and
initiatives of the OMAP Developer Network and the expanded
TI DSP Third Party Network, developers are able to take advantage
of the full capabilities of the OMAP platform's processing
power and low power consumption.
In March 2002, TI announced Wipro and Sasken as its two OMAP
Technology Centers (OTCs) in India. The TI India OMAP team
is also exploring additions to this list of OTC partners. OTCs
provide development support by bringing together a variety
of hardware, software and system integration expertise which
helps device manufacturers and developers with a single point
entry for help.
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TI’s partners in India
Partner firms provide TI with up to date and detailed information
that serves several purposes:
- It enables TI to leverage partner offerings to close business
with TI customers worldwide
- It enables TI to qualify (for support) partner's own customer
opportunities worldwide
- It enables customers to match partner solutions available
from TI against their needs
Note that different TI products groups use different business
qualification criteria. Regional partner account managers guide
partner firms on how to best work with TI to close business
opportunities.
Listed below are firms in India with which TI has had formal
partner engagements, or which have been verified by TI to have
designed software / hardware / IP / systems on TI silicon.
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