Automotive

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Automotive Overview

Texas Instruments (TI) is accelerating the driving experience by providing system-level innovation, scalability and the safety expertise to get customers on the road faster. TI delivers innovative products in Advanced Driver Assistance Systems (ADAS), Infotainment, Hybrid/Electric vehicles, Powertrain, Body Electronics and Lighting enabling our customers to deliver the next-generation of safer, highly connected and greener automobiles to consumers.

Featured videos

Featured resources

Paving the way to self-driving cars with ADAS

Paving the way to self-driving cars with ADAS

The excitement about the long-term future self-driving cars can make it easy to overlook numerous short-term developments by automotive manufacturers. Learn how a gradual introduction in vehicle sensing, intelligence and control is already improving road safety.

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Automotive Infotainment Guide

Automotive Infotainment Guide

Infotainment systems combine entertainment, multi-media and driver information functions in one module. With the industry’s broadest analog selection and extensive digital embedded processing portfolio, TI provides everything needed to develop entry-level to premium infotainment systems end to end. Explore TI’s infotainment offering in this guide.

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Automotive Exterior LED lighting Guide

Automotive Exterior LED lighting Guide

Automotive exterior LED lighting products from Texas Instruments (TI) help you build Innovative, reliable, cost-effective exterior automotive lighting systems that exceed today’s stringent requirements. Our highly efficient LED solutions extend the life of your lighting system, enable greater driver and pedestrian safety, and enhance the driver experience.

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Driving the green revolution in transportation

Driving the green revolution in transportation

Automotive transportation is undergoing a revolution, as advanced electronics enable the electrification of vehicle engines, as well as increasing automation, safety, comfort and convenience. Read this white paper to learn how these changes will make the future of driving look very different from our experiences today.

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Behind the Wheel blog

Drive in to see how TI is engineering the future of automotive.

Behind the Wheel blog

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