In this issue:

RFID Advances Security at China Communist Party Congress
The China Communist Party Congress is held in Beijing every five years to elect the leaders of China’s Communist Party and refine the policies of the country. With more than 30,000 of the country’s most important decision makers assembling at this central location, access control and security remain highly sensitive issues. Using TI-RFid’s 13.56 MHz technology, systems integrator Beijing Angels Communications Technology developed an innovative security solution for fast and easy identity verification.

Attendees and staff were required to wear a TI high frequency badge, issued prior to the event, which contained an RFID smart label inlay, to facilitate visual screening and identification. As attendees moved throughout the various areas of the conference, their badges were electronically read by one of 20 TI S6550 Long Range Readers with customized gate antennas, strategically placed throughout the conference area. As individuals came within 1.2 meters of the reader, cards were read and within one half second each card was linked to the cardholder’s facial image and viewed on a screen. Security personnel then could verify the person’s identity, and determine whether he or she was authorized to access that particular area of the conference.

The RFID and embedded visual technology built into the ID cards made the badges impossible to counterfeit. As a result, not a single perimeter breach occurred during the conference. Security personnel quickly made visual comparisons of the thousands of cardholders and images and could easily identify fake credentials, keeping the venue free from potential intruders. The procedures implemented by Beijing Angels Communications Technology, including TI-RFid technology, were successful in keeping unauthorized visitors out, and the attendees and show crew members safe.

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From Warehouse to Store, TrollyTrack Ensures Accurate Deliveries
Systems developer Yougenius, of Gouda, Netherlands, has developed TrolleyTrack, an innovative and cost-effective RFID solution for accurately tracking products across the entire supply chain from warehouse, to delivery truck, and on to the final retail location.

Implemented at the Hoogvliet Supermarkets in Alphen aan de Rijn, Netherlands, this RFID system tracks Hoogvliet reusable shipping containers using TI-RFid low frequency transponders and Yougenius antennas. A glass transponder with read/write capabilities is embedded in the bottom of each container and in the rear loading entrance of each delivery truck. As the truck backs up to the loading dock, an antenna, installed in the floor of the loading dock bay, reads the truck’s transponder, automatically sending unique information about the truck, such as origin, destination, and shipping details, to a centralized database system. Required goods are packed in containers and placed in the truck for shipment. When a container passes over the antenna, its transponder is identified, verifying that the container is being placed in the appropriate delivery truck. The moment a container is loaded onto the wrong truck, an alarm is activated until the container is removed.

With the TrolleyTrack system, Hoogvliet Supermarkets is able to track the real-time movements of its deliveries from warehouse to store, saving time and money by increasing productivity and minimizing human error.

For more info please contact: Etienne van der Kuy, +31 182550267, or kuy@trolleytrack.com.
Web site: www.TrolleyTrack.com

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New Access Control OEM Agreement With MAXxess Systems
MAXxess Systems Inc., a subsidiary of Odetics Inc. that specializes in the design and manufacture of Enterprise-level security management systems will resell TI-RFid’s new line of 13.56 MHz RFID vicinity cards and readers for access control applications. The agreement between TI and MAXxess includes reselling the ISO 15693 compliant 13.56 MHz TI-RFid card and reader product line as part of their AXxess™ 202 family of software. The AXxess software assists professional facilities and security managers by providing level four security through single-screen solutions for building access, parking access, and CCTV control at single or multiple locations. Through the open database architecture, AXxess software gives security managers the power to customize their access control systems in highly encrypted network environments, such as multi-tenant office buildings, government facilities, airports and other security sensitive installations. For more information, visit the MAXxess Web site at www.maxxess-systems.com.

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Partner Profile: RFID Components Ltd.


Website www.rfid.co.uk
Phone +44 (0) 1234 840102
Contact Jon Parsell – Business Development Manager
Description Auto-ID Products Distributor
Major Markets Served All

1) What primary opportunities do you see for RFID today?

Over the past seven years, RFID Components has supported hundreds of successful solutions using radio frequency identification products. Working in partnership with our customers, millions of people are experiencing the real benefits of RFID technology.

The major markets we’re proactively pursuing are access control, asset management and process management. The primary opportunities in each of these markets are described below:

Access control - We are involved in applications as diverse as building security, personnel movement, computer security and traffic management.

Asset Management - RFID technology allows cost effective tracking of any item of value from office equipment to plant equipment. We are seeing the ead/write abilities of RFID transponders being harnessed in this sector. In addition, we have supplied RFID technology to systems integrators installing document tracking systems in both intra-office and archive storage applications.

Process Management - We supply customers in the automotive, information technology, and food and pharmaceutical manufacturing industries, which use RFID to more accurately track and manage manufacturing processes.


2) How are you helping your customers adopt RFID?

RFID Components provides cost effective solutions by working with world-class systems integrators. We also supply evaluation equipment and will undertake proof of concept development work for new business. For existing customers we offer value added services such as, training, technical support, programming and RFID Evaluation Kits plus stock profiling services.

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Feature: RFID and the Consumer Privacy Debate


Of all the coverage of the Benetton news and consumer privacy debate we’ve seen in the past month, articles from Venture Development Corporation and RFID Journal provide the industry with thought-provoking commentary on why we should not ignore public opinion when it comes to privacy concerns and the need for clear communication when promoting the benefits of RFID.

We’ve abstracted the Venture Development article below and show you where you can find the full article. Read two relevant opinion pieces – “A SETBACK FOR RFID?” and “SEX, LIES AND RFID” – both by Mark Roberti, editor, RFID Journal, at the following link: http://www.rfidjournal.com/article/archive/2/.

REINFORCING THE PUBLIC IMAGE OF RFID: THE INDUSTRY'S NEXT POTENTIAL HURDLE
http://www.vdc-corp.com/autoid/press/03/pr03-27.html

The RFID market has clearly reached an inflection point – advancements in technology are removing the barriers of price and standardization, helping to spur adoption. However, a potential new challenge looms: industry players need to manage public scrutiny of high profile RFID applications, especially as they relate to consumer markets.

As with any new/emerging technology, a certain degree of skepticism is to be expected. Recent announcements by retailers planning to implement RFID technology to track goods throughout the supply chain have been received with some uncertainty. Potential consumer privacy issues voiced by some media sources and privacy advocate groups are raising the level of concern. With RFID looking to gain momentum as a viable supply chain-tracking solution, especially in the consumer goods sector, industry participants need to very clearly communicate how RFID technology is being used and how it relates to and benefits average consumers.

According to Michael Liard, senior AIDC/RFID analyst, Venture Development Corporation, "RFID suppliers need to acknowledge that the mainstream press and everyday consumers are not necessarily familiar with the performance capabilities of RFID technology and the applications which RFID supports. It is conceivable that misconceptions about how RFID is being used could further delay the rollout of future RFID solutions and negatively impact the public's opinion of RFID technology."

RFID industry participants need to more closely manage their public relations and communications campaigns. This is especially true as the primary audience shifts from technology insiders to technology outsiders. If industry participants skirt the privacy issue and do not directly address the topic, it may open the door for a potential bevy of negative press that could impede the progress of the RFID market. VDC recommends that industry players properly equip themselves to enact countermeasures to address emerging privacy concerns that are being associated with RFID technology.

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Question of the Month
What is the greatest impediment to wide-spread adoption of RFID in retail?





March's Poll Results

Which form of wireless payment do you expect to be the dominant technology in the next 3 years?

: 41.6%
Smart cards: 23.3%
 11.7%
Hybrid (ex.cell/Bluetooth): 8.6% Infrared: 3.3%


TI Events

TI's RFID Boot Camp
May 12, 2003
Ft. Lauderdale, Florida, USA

RFID World
May 13-14, 2003
Ft. Lauderdale, Florida, USA

Transponder Roadshow
20 May, 2003
Dresden-Radebeul, Germany

IFSEC
19-22 May, 2003
Birmingham, UK

Retail Systems
June 9-12, 2003
Chicago, Illinois, USA

Auto ID Show
September 10-12, 2003
Tokyo, Japan

ASIS
September 15-17, 2003
New Orleans, Louisiana, USA