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Feature
of the Month:
In this issue:
Partner Profile:
| Feature:
NFL Fans Buy Concession
Items With PowerPay |
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RF-based contactless payments have hit the big leagues
this fall with implementations of SMART System Technologies’
PowerPay programs at two National Football League
stadiums. Exclusive Club Seat ticket holders at Seattle
Seahawks and Philadelphia Eagles NFL football games
can now spend less time in the concession line and
more time catching the action by paying for items
with their PowerPay™ tokens, featuring RFID
technology from Texas Instruments.
Introduced during the 2003-2004 pre-season, 33% of
the Seahawks Club season ticket holders have opted
into the PowerPay program, generating an increase
in transaction frequency and revenue for the Seahawks.
Similarly, on its first day of operation at the Philadelphia
Eagles stadium on November 16, 1/3 of all credit transactions
processed at the park were made using PowerPay tokens.
Developed by New York City-based SMART System Technologies,
Inc., the PowerPay system allows sports fans to pay
for concession items by simply waving a TI-RFid-enabled
keyfob, manufactured by Vanguard ID Systems of West
Chester, Penn., over a PowerPay reader at a point-of-sale
terminal. Using the PowerPay Secure Marketing Architecture
for Retail Transactions (SMART) network, payment information
is transmitted wirelessly and securely, and the transaction
is processed in seconds. PowerPay users do not have
to worry about carrying cash to the game for concessions,
and can have their purchases applied to the credit
or check card of their choice. The teams are supporting
the program with rewards and chances to win valuable
prizes for PowerPay users, including autographed Seahawks
and Eagles merchandise at the respective parks. Using
PowerPay’s SMART network merchants can create
target groups of consumers and communicate relevant
content and offers to individuals based on buying
preferences and demographic data, then automatically
reconcile those offers at the point of sale.
“Both the Seahawks and Eagles are committed
to giving their fans the best football experience
possible, and the PowerPay solution enables them to
reward fans with faster service and free merchandise
while increasing revenues at the same time,”
said Mark Johnson, president and CEO, SMART System
Technologies, Inc. “With RF technology and PowerPay,
we have created a total payment and CRM solution for
the sports and retail industries that will benefit
teams, venues, merchants and consumers.”
For more information on PowerPay, please visit www.PowerPayIt.com
or call 212-624-1640. For more information about Vanguard
ID Systems, please visit www.vanguardid.com
or call toll free 800-323-7432.
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China’s
Jiangsu Longton Jail Upgrades Security with TI-RFid
China’s
Jiangsu Longton Jail in the Nanjing Jiangsu Province has
upgraded security with a new prisoner identification system
using TI-RFid 13.56 MHz ISO 15693 tags and readers. More
than 6,000 prisoners are outfitted with Smart Band™
wristbands developed by Precision Dynamics of San Fernando,
Calif., each of which contain a TI smart label with encrypted
data including the inmate’s name, identification number
and security level.
As inmates are moved throughout the facility, they present
their wristband to a reader, which automatically identifies
them and captures the date and time they entered or exited
that area of the facility. The facility is equipped with
both fixed and handheld readers used by guards for real-time
spot checks and roll calls. Inmates are required to check-into
the system for roll call at various times throughout the
day. If an inmate is not recorded by the system at the required
time, an alarm indicates which prisoner has not been identified.
Guards are immediately alerted to the situation, and can
view the person’s last check-in point and locate the
missing inmate quickly. The TI-RFid-based system provides
more accurate records-keeping and better overall prisoner
management.
The
jail expects to incorporate additional applications into
the RFID system such as the ability to automatically make
purchases, and record the receipt of mail and other personal
items.
For more information on the security upgrade
at the Jiangsu Longton Jail, please contact Smart ID Systems
Ltd., Shenzhen, Guandgdong province, China, the systems
integrator on the project via its Web site at www.sid.com.cn.
Visit www.pdcorp.com
or contact Dan Hobin at 800-847-0670, extension 1340, or
dhobin@pdcorp.com
for more information on Precision Dynamics’ RFID Smart
Bands.
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ExpressPay
Merchant Sign-ups Continue In Phoenix
Six months into implementation of its TI-RFid-based
ExpressPay payment program in Phoenix, Arizona, American
Express continues to sign up both merchants and consumers,
creating more opportunities for users to pay with a wave
rather than digging in their wallets for cash or swiping
a card. What began with 175 merchant locations has now grown
to more than 350 locations in the Phoenix area. 200 merchants
are participating including well-known brands such as Carl’s
Jr., CVS Pharmacy, Dairy Queen, Kwik Kopy Printing, Quiznos
Subs and Schlotzsky’s Deli. Thousands of consumers
have signed up to take advantage of the program for faster
check-outs and shorter lines, with transactions averaging
8.9 seconds – that’s 28% faster than cash and
42% faster than card transactions.
At the recent Cartes show in Paris, American Express also
discussed its pilot in Singapore, targeting 2,000 current
American Express card members. ExpressPay users in Singapore
will be able to pay for purchases with their keyfobs at
more than 170 merchant locations. Further details about
the pilot are expected in Q1 2004.
Launched in July 2003, ExpressPay is an easy-to-use alternative
for making purchases at merchants where speed and convenience
are important – such as quick-serve restaurants, supermarkets,
drug stores, gas stations, and corporate cafeterias. For
more information about the ExpressPay program, including
a complete list of U.S. merchant locations that accept the
payment device, please visit www.americanexpress.com/expresspay.
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Vanguard
ID Keyfob Recognized for ICMA Technical Achievement
The keyfob developed for the Seattle Seahawks
PowerPay application, incorporating RF technology from TI,
has earned Vanguard ID Systems of West Chester, Penn. a
finalist nod in the International Card Manufacturers Association’s
(ICMA) Seventh Annual Élan Awards for Card Manufacturing
Excellence. Presented at the ICMA EXPO on November 11, 2003,
Vanguard’s entry was one of two finalists out of more
than 80 global applicants in the Technical Achievement category.
This award recognizes the most advanced technical achievement
in card functionality (multi-application smart card, combi-card,
biometric, optical card, access card, phone card, alternative
material card, etc.) that demonstrates novel, unique or
expanded functionality in response to customer requirements.
Based
in Princeton Junction, NJ, the ICMA is a non-profit association
of plastic card manufacturers, personalizers and related
industry participants, with more than 200 members globally.
Its annual Élan Awards for Card Manufacturing Excellence
are judged by an independent panel of ICMA associate members,
industry notables and international journalists.
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CCL
Label Joins Team Tag-it™
CCL Label, the largest label printing company
in North America, has joined the Team Tag-it™ Program,
a partnership of industry-leading companies dedicated to
the development and adoption of RFID high-frequency (HF)
and ultra-high frequency (UHF) smart label solutions.
CCL Label designs and packages award-winning label solutions
at its 26 manufacturing facilities for a variety of industries
including consumer packaged goods and pharmaceutical. The
company holds 100 patents on special construction labels.
CCL Label converts RFID inlays to pressure sensitive labels,
PVC cards, disposable paper tickets and disposable wristbands.
The company will leverage its TI Team Tag-it partnership
to expand RFID sales for key applications including product
authentication, inventory management, anti-counterfeiting,
diversion control and security. An important RFID growth
area for CCL Label is pharmaceutical, already the firm’s
largest market. One of CCL Label’s largest RFID implementations
was for the 75th Annual Academy awards in March 2003. The
company manufactured 11,000 RFID badges and also embedded
them with additional security credentialing technology.
CCL Label will open a second manufacturing facility for
RFID products in January 2004, in Hightstown, New Jersey.
For
more information, view the company’s Web site at www.ccllabel.com
or contact Robert Ryckman, director of marketing and product
development for CCL Label’s Healthcare Solutions Group
at (609) 443-3700 or rryckman@ccllabel.com
(rfid@ccllabel.com).
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