))) home ))) news ))) newsletters ))) Issue 43: Sep./Oct. 2005 )))
As RFID continues its expansion into new consumer markets, building both understanding and trust from the general public about the benefits and safeguards of the technology is central to the growth of this industry. The consumer is at the center of every successful RFID deployment, and as an industry we must continue to help the public understand the technology, assure them that data and transactions are secure, and empower them to control how and where the information collected by RFID will be used...
While the "age of the bar code" required close partnerships among retailers, consumer product goods (CPGs) manufacturers and their label suppliers, the "age of EPC Gen 2" requires an even greater level of collaboration with EPC technology suppliers...