))) Texas Instruments RFID Systems Earns Market Engineering Leadership Award

Frost & Sullivan Again Honors TI's Radio Frequency Identification Group

))) CHICAGO, IL (October 5, 2000)

Recognizing Texas Instruments' RFID Systems as the leader in the Radio Frequency Identification (RFID) marketplace, Frost & Sullivan today presented Texas Instruments with their Market Engineering Leadership Award, an honor also bestowed on TI in 1998. The award was presented at FrontLine Solutions 2000.

The award is given by Frost & Sullivan's Automatic Identification Group and is presented in tandem with the release of their World Radio Frequency Identification (RFID) Markets industry report. Recipients of the award are chosen based on interviews with market participants and Frost & Sullivan's research and consulting work for the RFID industry. Texas Instruments was awarded the number one ranking for the company's identification of market challenges, drivers and restraints, as well as their strategy development and methods of addressing these dynamics.

"The Market Engineering Leadership Award is given each year to the company that has exhibited leadership in the RFID industry," reports Deepak Shetty, analyst for Frost & Sullivan. "TI-RFid™ has competed, at one time or another, in every major RFID end-user market segment and is arguably one of the most experience market participants."

"RFID technology continues to establish itself in very mainstream markets. Many commercial, consumer and industrial customers are finding RFID an essential technology for enabling their businesses. We are pleased that Frost & Sullivan has recognized our work with this award," said David Slinger, TI vice president.

Field-proven in thousands of applications with millions of transponders in use around the world, Texas Instruments' RFID Systems harnesses the industry's most advanced RFID technology to join powerful business systems with new and innovative automated data capture approaches. TI-RFid™ technology protects property and people, automates retailing transactions, promotes commerce, tracks assets from manufacture to store shelves, speeds transportation and makes life easier and safer for millions of people around the world.