))) Texas Instruments Launches Worldwide Team Tag-it™ Program

Industry Leaders Come Together to Develop RFID Smart Label Solutions

))) DALLAS, TX (March 20, 2000)

Texas Instruments (NYSE: TXN) today announced the formation of its Team Tag-it™ Program, a partnership of industry-leading companies dedicated to accelerating the development and adoption of RFID smart label solutions. Close to 30 companies, including hardware and software suppliers, printer, reader and scanner manufacturers, and systems integrators, have joined Team Tag-it™.

Team Tag-it™ offers marketing, sales and networking opportunities as well as a forum for sharing resources to further strengthen the market infrastructure for RFID smart labels. Team Tag-it™ News will be distributed as a bi-monthly member newsletter and posted on a special section of the Texas Instruments' RFID web site
(www.ti-rfid.com). Other Team Tag-it™ marketing activities include joint announcements, presentations at trade shows and cooperative advertising.

"We developed Team Tag-it™ with the goal of making it easier for end-users to implement RFID smart labels solutions in their businesses," said Tres Wiley, Team Tag-it™ strategy manager for Texas Instruments. "Through collaborative marketing and communications, and innovative RFID smart label products,
Team Tag-it™ members are building a strong infrastructure that's essential for the rapid deployment of this new automatic data capture technology. The pieces are here today for an end-user to assemble a smart label solution and put it to work."

To date, the following companies worldwide have joined the
Team Tag-it™ program: 3M, Alpha Software, Avery Dennison, AWID, Baltech, Brady, Feig, id Systems, Ltd., Metrologic, Microlise Engineering, Ltd., MOBA Mobile Automation, GmbH, Moore, Opticon Sensors Europe bv, Psion Inc., Savi Technology, Inc., Schreiner Etiketten, Seal Electronica Ltda., SecuraKey, Siemens Moby, Sihl, Snyder Electronics, Symbol Technologies, TEC, Thax, Torres Ind. E Com, Ltda., and Zebra Technologies.