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))) Gap’s Neco Can Urges Retailers to Test RFID Waters

))) SAN FRANCISCO, CA (July 8, 2002)

Executive Technology

Retailers must begin experimenting with radio frequency identification technology, even though the cost of individual RFID tags is still prohibitive, said Neco Can, director, project management office at The Gap here.

Generally, the industry has been waiting for RFID tags to cost little more than a penny, but according to Can, the cost “will never come down if everyone just talks about it, but no one is doing anything. Everybody is waiting for one company to lead.”

Last year, Gap participated in an RFID pilot, which Can described last month at the Retail Systems 2002/VICS Collaborative Commerce joint conference in Chicago. During that three-month test, Gap achieved a 99.9% inventory accuracy rate using RFID.

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