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))) Metro Label Corporation Joins Texas Instruments RFid Systems Worldwide Team Tag-it Program
))) DALLAS, TX (September 24, 2002)
Texas Instruments Radio Frequency Identification (TI-RFid™) Systems today announced that Metro Label Corporation, a nationwide manufacturer of custom and stock pressure sensitive labels, has joined the Team Tag-it™ Program, a partnership of industry-leading companies dedicated to accelerating the development and adoption of radio frequency identification (RFID) smart label solutions.
Metro Label is implementing RFID technology in a range of label products for customer loyalty, supply chain and wireless access applications in the restaurant, product manufacturing, and recreation markets. The company is supplying labels embedded with TI’s Tag-it™ 13.56 MHz smart label inlays to Dallas-based Integrity for You, for its IFY-Personal Recognition™ Program, an RFID-based customer retention and loyalty program designed to improve the dining experience at casual and fine restaurants. An RFID label can be attached to any card or object such as a driver’s license or wallet. At the point-of sale or in the restaurant, customers pass the sticker over an RFID reader, allowing them to pay for their purchases quickly without cash or a credit card. The program will enable restaurant owners to gather valuable information regarding members’ dining experiences, and create powerful customer retention programs.
Metro Label will leverage its Team Tag-it™ partnership to expand RFID sales in other markets. The company has also worked to provide RFID labels to identify and track pallets of high-value computers through the manufacturing process, and to ensure the final product is shipped to the correct location. In addition, Metro Label is targeting ski lift operators who provide turnkey information systems to resorts. The benefits of RFID for ski resorts include the ability to automate access control processes, individually track patrons to know exactly who is on the mountain in the event of an emergency, and provide valuable incentives to ensure customer loyalty.
“With RFID technology, our customers can look forward to instant and more accurate information that can help them make better business decisions, provide high quality service and ensure brand loyalty,” said Scott Metko, chief executive officer, Metro Label Corporation.
More than 50 hardware and software suppliers, printer, reader and scanner manufacturers and systems integrators have joined Team Tag-it™ since it was established in March 2000. The program assists companies like Metro Label in implementing smart label solutions in their customers’ businesses. Team Tag-it™ members participate in marketing, sales, and networking opportunities as well as provide a forum for sharing resources to further strengthen the market for RFID smart labels.
[an error occurred while processing this directive]About Metro Label Corporation
Metro Label Corporation is a Dallas-based leading manufacturer of pressure sensitive labels. The company has a rich 27-year history with manufacturing facilities in Dallas, TX; Los Angeles, CA; and Atlanta, GA. Metro Label’s focus is innovative product development, customer service and quality. The company has achieved its ISO 9002 certification. For more information contact Metro Label Corporation at 1-800-826-0478 or view their Web site at www.metro-label.com.