))) Texas Instruments Readies Distributors, Systems Integrators and VARs for Real Revenue Opportunities at RFID Boot Camp

))) DALLAS, TX (March 25, 2003)

Distributors, systems integrators, and value-added resellers (VARs) looking for new business opportunities in the expanding radio frequency identification (RFID) market will not want to miss Texas Instruments RFid Systems’ innovative day long RFID Boot Camp. This first-of-its-kind industry event, focusing on “Real Revenues and ROI Right Now,” will be unveiled on May 12, 2003 in Fort Lauderdale, Florida, and will kick off TI’s sponsorship of the RFID World Conference and Exposition, which follows on May 13-14.

Texas Instruments, the leading supplier of the broadest range of RFID products in the industry, has developed the RFID Boot Camp to provide executives, engineers, and IT managers with an in-depth view of the latest technologies from wireless smart cards to access control solutions, and to teach experienced resellers, as well as industry newcomers, about cutting-edge applications and the business value and competitive advantages RFID solutions can offer their customers.

“Our RFID Boot Camp is an excellent opportunity for systems integrators and VARs to get an exclusive look at RFID technology and insights on the hot industries that offer the best business opportunities today,” said Bill Allen, marketing communications manager, TI-RFid™ Systems. “Attendees will also benefit from networking with other systems integrators and VARs to share ideas and explore new business relationships.”

TI’s RFID Boot Camp will give attendees an exclusive ground-floor view of RFID technology and business applications, followed by a detailed review of how RFID systems work, the impact these solutions can have on resellers, and the technology options available to deploy for their customers. Industry experts will also highlight industry sectors going through dramatic change, fueled by RFID, ranging from wireless commerce and access control, to manufacturing, supply chain and logistics.

The program also includes educational workshops in two separate afternoon tracks — Executive and Technical. Executive Track participants will learn how to communicate strategic benefits of RFID to c-level customers, how to build a migration path to protect technology investments, and will explore real-world studies of investment and ROI issues, installation costs and factors, and integration with legacy IT systems. Engineers, IT managers, and tech-savvy executives in the Technical Track will get an in-depth view of how to deploy RFID technology, as well as learn about different RFID frequencies and their applications, reader technology, antenna design, and proven-solution approaches for different applications.

For additional information about TI’s RFID Boot Camp, including the complete program agenda, as well as specifics about the RFID World Conference and Expo, visit www.rfid-world.com/rfid or call 1-800-608-9641.