))) Texas Instruments Offers Basic and Intensive RFID Boot Camp Training for VARs and Integrators

Programs in Long Beach, CA and Baltimore, MD Take Place in September

))) DALLAS, TX (August 26, 2003)

Texas Instruments RFid Systems today announced that this September, it is bringing its successful RFID Boot Camp educational program to systems integrators, VARs and enterprise end users in Southern California and the Mid-Atlantic. Sponsored by TI-RFid™ and hosted by Shorecliff Communications, the RFID Boot Camps feature a one-day overview program – a basic training session that can be attended separately – followed by a two-day intensive technical training session.

The One-Day Basic Training Program, taking place September 10 at the Renaissance Hotel in Long Beach, Calif. and September 23 at the Marriott Waterfront Hotel in Baltimore, Md., provides attendees with an overview of radio frequency identification (RFID) technology, industry standards, current and future applications, and the RFID selling skills needed to build their RFID businesses and to garner support for the initiative within their organizations.

VARs and integrators with a technical background ready to implement an RFID system should attend the Two-Day Intensive Training Workshop, September 11-12 (Long Beach) and September 24-25 (Baltimore). At this intensive training program, TI-RFid™ and other industry experts deliver a more in-depth review of product solutions, design concepts and installation issues. Topics at the Two-Day Intensive Training Workshop include: getting to know TI-RFid™ Systems and its products; RFID marketplace opportunities; tech talk: RF frequencies and international standards; ready for prime time applications; making a match: fitting frequencies to applications; and focus on low frequency and high frequency: configuration, installation and design concepts. Participants will receive free TI-RFid™ high-frequency and low-frequency starter kits – a $700 value – with their registration at the two-day event.

“RFID technology, though well established, is emerging in many new markets and applications, creating a significant need for educational programs and product support for the integrator, distributor and end-user communities,” said Bill Allen, marketing communications manager, TI-RFid™ Systems. “Our RFID Boot Camps give participants a chance to be a step ahead of competitors when it comes to understanding RF technology and its capabilities, as well as learning how to create new revenue opportunities by growing their RFID businesses.”

Texas Instruments, the leading supplier of the broadest range of RFID products in the industry, has developed the RFID Boot Camp educational program series to provide executives, engineers, and IT managers with an in-depth view of the latest technologies from wireless smart cards to access control solutions, and to teach experienced resellers, as well as industry newcomers, about cutting-edge applications and the business value and competitive advantages RFID solutions can offer their customers.

For additional information about TI’s RFID Boot Camp and to register, contact Shorecliff Communications at 1-800-608-9641, or go to the RFID Boot Camp Web site: http://www.rfid-world.com/rfidbc/.
For the Two-Day Intensive Program, visit: http://www.shorecliffcommunications.com/rfidbc/.

About Shorecliff Communications LLC

Shorecliff Communications LLC produces the wireless industry's largest trade exhibitions and executive conferences for the broadband, wireless and communications infrastructure industries. More information is available at: www.shorecliffcommunications.com.