The Ticket to More Fun and Higher ROI

RFID turns ticketing into a profit center

RFID-enabled tickets at football games, ski resorts, and music concerts are changing the way consumers experience entertainment venues. Using security features unavailable in other ticket-dispensing and -collecting technologies, RFID technology shortens lines, eliminates counterfeiting and creates tickets that can be programmed for specific time periods and specific gates or other access points.

Utilizing TI’s RFID technology, tickets can be created on demand with RFID-enabled printers, RFID card transponders can be issued to individual consumers and enabled for specific time periods, and tickets can be read remotely to increase throughput at entrances and gates.

European ski resorts looking for a cost-efficient way to identify skiers, shorten lift lines and increase revenue discovered that RFID provided the ideal solution. They employed an integrated electronic ski pass based on RFID technology which allows skiers keep their lift ticket in their pocket since it can be read through the fabric instantaneously and at a distance. Remote-operated gates detect a valid ski pass and open automatically.

A core feature of this system are the 13.56 MHz RFID transponders (a tiny microchip with antenna) supplied by TI. Each transponder has a unique identification electronic code, which are laminated into the ski passes.

Through the use of this system, European ski resorts have experienced shorter lift lines, fewer lost passes and more available ski runs which pleased ski resort guests who are likely to become repeat customers.

TI has proven its performance as a trusted, reliable supplier of chips and RFID subsystems since 1989. The 2006 RFID Marketing Strategies Report, a survey of more than 550 end users, providers and prospects, ranked TI as #1 in thought leadership and as the most desired business partner.