TI and iBiquity Usher in Era of IBOC Digital AM and FM Broadcast Technology at CES
Breakthrough DSP-Based Design Will Speed Manufacturers to Market for 2003 Receiver Rollout While Minimizing Risk and Cost
TI and iBiquity Sign License Agreement, Demonstrate First IBOC Receiver Solution With Top Manufacturers
LAS VEGAS, International Consumer Electronics Show (January 9, 2002) - Ushering in the era of In-Band On-Channel (IBOC) digital radio, Texas Instruments Incorporated (TI) (NYSE: TXN) and iBiquity Digital Corporation (iBiquity) this week are demonstrating the first IBOC digital radio receiver solution with five leading receiver manufacturers at the Consumer Electronics Show. The new DSP-based solution will enable receiver manufacturers to incorporate IBOC technology into radios for launch in 2003, which will feature static-free reception and CD quality sound and provide for a host of wireless data services. Visit TI in booth # 13737and iBiquity in booth #7627 at CES. (See www.ti.com/sc/dr1201nr and www.ibiquity.com)
The new license agreement between TI and iBiquity allows TI to use iBiquity's IBOC-related intellectual property (IP) and extends the relationship with iBiquity to develop future innovative product generations. Using TI's performance flagship TMS320C6000ä DSP platform, TI and iBiquity have reduced the number of DSPs from 12 in a test receiver to one on today's development board, making commercial IBOC digital radio a reality.
TI's solution is being demonstrated at CES by Alpine, Delphi, Harman Kardon, Kenwood, Visteon and others. Kenwood, one of the largest sellers of mobile aftermarket CD receivers and home audio/video receivers in the US market, will integrate the TI solution into a new line of digital aftermarket mobile and home receivers that is planned for launch at CES 2003.
"Kenwood is very excited to see this technology advance and become a commercial reality," said Bob Law, vice president of Kenwood USA. "Thanks to the TI/iBiquity solution, Kenwood will be one of the first consumer electronics manufacturers to deliver this revolutionary technology to market at CES 2003."
New Solution Enables Time-To-Market Advantages
By being first to market with an IBOC solution that hosts iBiquity's AM and FM digital radio technology, TI will enable manufacturers to complete their IBOC radio designs in 2002 so they can deliver proven products when broad consumer receiver rollout begins in early 2003.
Listeners will not be required to pay subscription fees for IBOC digital radio content, unlike existing satellite radio services, and the dial positions of their favorite channels will remain the same, allowing broadcasters to retain brand equity.
"We are right on target for launch of the technology at CES 2003, due in large part to the IBOC DSP-based solution from TI," said O'Connell Benjamin, senior vice president at iBiquity. "The dedicated level of support we've received from TI shows their continued commitment to advance DSP-based solutions for emerging technology products."
Software Approach Minimizes Development Risk
iBiquity and TI have greatly reduced the risk of designing an IBOC radio by implementing the standard in software, as opposed to the more challenging ASIC route.
"Using the new DSP-based solution, consumer electronics manufacturers can develop their products with confidence, knowing upgrades for enhancements and new features can be accomplished simply with new software," said Naresh Coppisetti, TI's digital radio business manager.
Additionally, TI's digital baseband software architecture is compatible with its Code Composer Studio™ Integrated Development Environment technology and the standard tools environment will enable receiver manufacturers to add and customize software applications quickly and easily.
Simplify Digital Radio Designs Today With TI's Free White Paper
TI has developed a comprehensive white paper titled "The Future of Digital Radio: DSP" that discusses the advantages of designing a digital radio with a programmable DSP. It is available today at no charge at www.ti.com/sc/dr1201nr
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