Electronic Shelf Label

Block diagram (SBD) for Electronic Shelf label using TI’s 2.4G RF SOC, RF Transceiver, MSP430

Block Diagram

Click on the colored blocks to view or sample recommended solutions

Power: AC/DC Supply Wireless Interface

Reference Designs

Description Part Number Company Tool Type
CC2500 Reference Design (62 mil layer spacing) CC2500_REFDES_062 Texas Instruments Reference Designs
CC2500EM Reference Design CC2500EM_REFDES Texas Instruments Reference Designs
CC2510EM Reference Design CC2510EM_REFDES Texas Instruments Reference Designs
CC2591EM Reference Design CC2591EM_REFDES Texas Instruments Reference Designs


Electronic Shelf Label is a fast emerging and popular technology that touts to eliminate the paper labels that are often changed weekly in grocery stores- freeing up labor and reducing paper waste. ESL would also eliminate discrepancies between shelf and cash register prices and allow the flexibility to make immediate price changes.

The system essentially consists of wireless dialogue between the Access Point unit, the Display Label, interfaced with the Central Host/POS System at one or more sales points. The customer may use his own proprietary RF protocol or use the versatile TI proprietary SimpliciTI protocol stack.

Key Design care abouts include range of coverage, size, ease of use, battery life of the display label module, reliable and secure wireless transmission.

Each Label has a LCD/E-Ink Display that shows the price and UPC of the product, an RF Transceiver block and a microprocessor. The node can be implemented either using a TI standalone RF SOC-CC2510 that contains a built-in processor or it can be implemented using the TI RF CC2500 transceiver in conjunction with the MSP430 microprocessor. These ultra low power RF ICs provide high performance wireless communication at 2.4GHz.Use of the RF transceiver implements 2 way communication, expanding the scope of the system to include features such as maintaining inventory with the use of RF ID tags on the products. The node is powered by battery and thus the low power ,high performance features of both the CC2500 /CC2510 and the MSP430 lend themselves really well to maintain longer battery life.

The Access Point unit is a RF transceiver along with a simple microprocessor that can implement the required RF protocol. TI’s solution for the AP includes the CC2500 RF transceiver, CC2590/2591 RF front end and the processing power provided by the MSP430.The AP unit needs to be able to communicate with each and every node in its segment. In order to improve the propagation characteristics at 2.4GHz, CC2590/CC2591 is used to improve range of coverage in the AP-multiple label communication network. CC2590/CC2591 increases the link budget by providing a power amplifier for improved output power and an LNA with low noise figure for improved receiver sensitivity. The AP can hook up to the Central Host/POS via one of the 3 interface options namely: RS-232, WLAN or POE-Power over Ethernet.

This entire system may also be implemented in the sub GHz operation range using the CC1101+MSP430 combination or the CC430 solution. The sub-1GHz can help achieve more range and avoid possible interference that are frequent in the 2.4GHz band. However the product will be geographically limited.

Thus price on the labels can be updated; stock inventory can be checked etc all from just one push at the Central Host/POS system.

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Application Notes (4)

Title Abstract Type Size (KB) Date Views
HTM 8 KB 18 Sep 2009 1426
HTM 8 KB 24 Mar 2009 858
HTM 8 KB 10 Mar 2008 277
HTM 8 KB 01 Feb 2006 403

Selection and Solution Guides

Selection Guides (2)

Title Abstract Type Size (KB) Date Views
PDF 9.45 MB 16 Apr 2015 106044
PDF 1.26 MB 30 Mar 2010 6506

Tools and Software

Name Part # Company Software/Tool Type
CC2500EMK Evaluation Module 2.4 GHz CC2500EMK Texas Instruments Daughter Cards
CC2510 Evaluation Module Kit CC2510EMK Texas Instruments Daughter Cards
CC2510/CC2511 Development Kit CC2510-CC2511DK Texas Instruments Development Kits
CC2511 USB Evaluation Module Kit CC2511EMK Texas Instruments Daughter Cards
Code Composer Studio (CCS) Integrated Development Environment (IDE) CCSTUDIO Texas Instruments SW Development Tools, IDEs, Compilers
MSP430 2.4-GHz Wireless Target Board EZ430-RF2500T Texas Instruments Evaluation Modules & Boards
SimpliciTI Compliant Protocol Stack SIMPLICITI Texas Instruments Software Libraries

Product Bulletin & White Papers

White Papers (4)

Title Abstract Type Size (MB) Date Views
PDF 870 KB 27 Jan 2015 17604
PDF 905 KB 31 Jul 2014 6143
PDF 658 KB 09 Jul 2014 4819
PDF 393 KB 27 Jun 2014 24299

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