Cookie policy

This cookie policy is part of the Texas Instruments (TI) privacy policy. It explains how TI uses cookies and other tracking technologies (such as pixels, tags, web beacons, clear GIFs, Internet Protocol address tracking and browser storage) on TI.com, including online services, design and computing tools, blogs, and mobile applications. By using TI.com, you are accepting and agreeing to the use of cookies as described in this cookie policy.

Scope | What are cookies? | How long do they last? | How does TI use cookies? | List of cookies | Controlling cookies | Preferences | Privacy | Translated versions

1. Scope and content

This Cookie Policy is part of the Texas Instruments Incorporated, 12500 TI Boulevard, Dallas, Texas 75243, USA and its subsidiaries (together, “TI”, “we” or “our”) Privacy Policy. It explains how cookies and other tracking technologies (e.g., pixels, tags, web beacons, clear GIFs, IP address tracking, and browser storage) (collectively, “cookies”) are used on TI websites, online services, design and computing tools, blogs, and mobile applications (collectively “sites”). TI may deliver additional notices or other information to you regarding cookies and other tracking technologies, which you are encouraged to review, together with the TI Privacy Policy. By using TI sites, you are accepting and agreeing to the use of cookies as described in this Cookie Policy.

2. What are Cookies?

Cookies are typically small files downloaded onto your device (computer, phone, tablet, and similar devices) when you visit a website. Cookies are widely used by website owners to make their websites work or to work more efficiently, as well as to provide reporting information. We use cookies on TI sites, including first party and third party cookies.A “first party cookie” is one set by the website owner. The word “party” refers to the domain that places and controls the cookie. For purposes of this Cookie Policy, TI cookies are first party cookies.“Third party cookies” are set by third parties and enable third party features or functionality to be provided on or through TI’s sites (e.g., advertising, videos, and website analytics services). The parties that set these third party cookies can recognize your device when it visits TI sites or other websites.

3. How Long do Cookies Last?

The length of time a cookie will stay on your device varies. TI sites use the following types of cookies:

“Session cookies” are deleted automatically at the end of your web browsing session when you close your browser, unless your browser is configured to persist your session.
“Permanent cookies” or “persistent cookies” are not deleted when your browser is closed and remain on your device until they either expire or are deleted.

4. How does TI use cookies?

TI sites use the following types of cookies:

Advertising & marketing cookies. These cookies enable interest-based advertising on TI sites and third party websites using information you make available to us when you interact with our sites. Interest-based ads are displayed to you based on cookies linked to your online activities, such as viewing products on our sites. We may also share this information with third parties for these purposes. These cookies help us to tailor advertisements to better match your interests, manage the frequency with which you see an advertisement, and understand the effectiveness of our advertising.
Analytics & performance cookies. These cookies, including cookies from Google Analytics, allow us to recognize and count the number of visitors on TI sites and see how visitors navigate our sites. This helps us improve the way TI sites work (e.g., by making it easier for you to find information on the site).
Functional cookies. These cookies deliver enhanced functionality, including a more personalized and relevant experience on our sites by identifying who you are and storing your activity. If you do not allow these cookies, some or all site features and services may not function properly.
Social media cookies. These cookies allow identification of users and content connected to online social media, such as Facebook, Twitter, and other social media platforms, and help TI to improve its social media outreach.
Strictly necessary cookies. These cookies are necessary for the operation of TI sites or to fulfill your requests (e.g., to track what items you have placed into your cart on TI.com, to access secure areas of the TI site, or to manage your configured cookie preferences).

Some cookies may fall into more than one category and serve multiple purposes.

We use cookie technology in several ways to enhance your experience on and continuously improve our sites, these include to: remember you when you return to our sites; identify you when you sign-in; authenticate your access; keep track of your specified preferences, demonstrated interests, or choices; tailor content to your preferences, interests, or geographic region; display personalized browsing history; deliver personalized or customized content on our sites and third party websites; track activity, downloads, and page views; monitor site usage; conduct research and diagnostics to improve TI’s content, products, and services; and to help us analyze web traffic in general. We may also use cookies in interactions where you request something from TI such as literature, software, technical support, seminar registrations, and/or when you participate in a survey.

We also work with third party companies, such as web analytics companies, advertisers, or companies working on their behalf. These companies use cookie technologies to serve the ads that appear on TI or third party websites directly to your browser, based in part on your online activity. These third parties employ cookies to measure and improve the effectiveness of advertisements for their clients, including us. To do so, these companies may use information about your visits to our sites and other websites. This information can also be used for online preference marketing purposes, including providing relevant advertisements about goods and services of interest to you. The information practices of these advertisers and third party websites would be covered by their policies. See Section 5 for additional information concerning how to control or limit the cookies used by some third party websites.

List of cookies by type

Advertising & marketing

__adroll

Domain: d.addroll.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year and 1 month

__adroll_fpc

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year

__adroll_shared

__ar_v4

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Used by Google DoubleClick (Campaign Manager) to register and report the website user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Expiration: 1 year

_fbp

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Expiration: 90 days

_kuid_

Domain: .krxd.net
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.To opt out of _kuid_ , please visit: https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-privacy
Expiration: 6 months

Domain: yahoo.com
Description: UUsed to deliver ads that are more relevant. Also used to limit the number of times an ad is seen.
Expiration: 1 year

adrl

Domain: outbrain.com
Description: Enables targeted advertising.
Expiration: 30 days

anj

Domain: .adnxs.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 90 days

APID

Domain: .advertising.com
Description: Collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
Expiration: 1 year

APIDTS

apRDC

Domain: ads.supplyframe.com
Description: Enables targeted advertising.
Expiration: 1 year

audit

Domain: a.rubiconproject.com
Description: Used to record cookie consent data.
Expiration: 1 year

Domain: yahoo.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 year

bcookie

Domain: .linkedin.com
Description: Stores an anonymous ID.
Expiration: 2 years

bkdc

Domain: .bluekai.com
Description: Contains the Oracle data center where the Bluekai user ID is stored.
Expiration: 6 months

bku

Domain: .bluekai.com
Description: Stores the BlueKai DMP profile user ID.
Expiration: 6 months

bscookie

Domain: .bluekai.com
Description: Stores the BlueKai DMP unique user ID.
Expiration: 6 months

Domain: .bidswitch.net
Description: Regulates synchronisation of user identification and exchange of user data between various ad services in order to deliver targeted ads.
Expiration: 1 year

CMID

Domain: .casalemedia.com
Description: Collects visitor data related to the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Expiration: 1 year

CMPRO

Domain: .casalemedia.com
Description: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement. This also allows the website to limit the number of times that the visitor is shown the same advertisement.
Expiration: 3 months

CMPS

CMRUM3

CMST

Domain: .casalemedia.com
Description: Collects visitor data related to the user's visits to the website, such as the number of visits, average time s pent on the website and what pages have been loaded, with the purpose of displaying targeted ads.
Expiration: 1 day

cookieJartestCookie

Domain: sync.outbrain.com
Description: Retargets users for marketing purposes. These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Expiration: 1 day

dc_id

Domain: .apxlv.com, .cogocast.net
Description: Used to enable targeted advertising. Cogocast is the seller of aggregated publisher ad inventory from many websites.
Expiration: 2 years

did

Domain: .pippio.com
Description: Used to enable targeted advertising through LiveRamp
Expiration: 1 year

didts

Domain: .pippio.com
Description: Used to enable targeted advertising through LiveRamp
Expiration: 1 year

dk_mfr_trk

Domain: www.digikey.com
Description: Identifies company name to utilize for optimized content on digikey websites
Expiration: 1 week

ELOQUA

Domain: .eloqua.com
Description: Collect and transfer contact info from webforms to internal databases
Expiration: 13 months

ELQSTATUS

Domain: .eloqua.com
Description: Recognize unique visitors to website pages and to track the pages they visit.
Expiration: 13 months

fcookie

Domain: www.linkedin.com
Description: Used for remarketing purposes on LinkedIn.
Expiration: session

fid

Domain: www.linkedin.com
Description: Used for remarketing purposes on LinkedIn.
Expiration: 1 week

Domain: .facebook.com
Description: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
Expiration: 90 days

guest_id

Domain: .twitter.com
Description: This cookie is for authentication
Expiration: 13 months

guest_id

Domain: .twitter.com
Description: This cookie is for authentication
Expiration: 13 months

guest_id_ads

Domain: .twitter.com
Description: This cookie is for advertising when logged out
Expiration: 13 months

guest_id_marketing

Domain: .twitter.com
Description: This cookie is for advertising when logged out
Expiration: 13 months

gpl

Domain: .cogocast.net
Description: Used to enable targeted advertising. Cogocast is the seller of aggregated publisher ad inventory from many websites.
Expiration: 1 day

Domain: .openx.net
Description: Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network. Associated to OpenX.
Expiration: 1 year

IDE

Domain: doubleclick.net
Description: Used by Google DoubleClick (Campaign Manager) to register and report the website user's actions after viewing or clicking on one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
Expiration: 2 years

IDSYNC

Domain: .analytics.yahoo.com
Description: Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined throughthird-party ad-serving-companies.
Expiration: 1 year

khaos

Domain: .pubmatic.com
Description: Identifies user for targeted advertising.
Expiration: 1 year

KRTBCOOKIE_10

Domain: .rubiconproject.com
Description: Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Expiration: 14 months

lang

Domain: .cdn.syndication.twimg.com
Description: Stores language preference for Twitter.
Expiration: session

lidc

Domain: www.linkedin.com
Description: Stores routing info for LinkedIn.
Expiration: 1 day

lissc

Domain: www.linkedin.com
Description: Cookie used for Sign-in with Linkedin and/or for Linkedin follow feature.
Expiration: 1 year

muc_ads

Domain: .t.co
Description: This cookie is for advertising
Expiration: 13 months

nnls

Domain: .pippio.com
Description: Used to enable targeted advertising.
Expiration: 60 days

obuid

Domain: .outbrain.com
Description: Stores an anonymous user ID. Used for tracking user actions, such as clicks.
Expiration: 3 months

personalization_id

Domain: .twitter.com
Description: This cookie tracks activities on and off Twitter for a personalized experience
Expiration: 13 months

PUBMDCID

Domain: .pubmatic.com
Description: Registers a unique ID that identifies the user's device during return visits across websites that use the same ad network. The ID is used to allow targeted ads.
Expiration: 90 days

PugT

Domain: .analytics.yahoo.com
Description: Identifies if the cookie-data needs to be updated in the visitor's browser - This is determined throughthird-party ad-serving-companies.
Expiration: 1 year

pxrc

Domain: .rlcdn.com,.pippio.com
Description: LiveRamp cookies are set with an RLCDN.com name and expire from LiveRamp’s system after 90 days unless they are renewed or refreshed. Unlike web “tracking” cookies, LiveRamp cookies do not “track” users’ behavior across websites. Instead, LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.
This cookie registers data on the visitor. The information is used to optimize advertisement relevance.
Expiration: 60 days

rlas3

Domain: .rlcdn.com
Description: LiveRamp cookies are set with an RLCDN.com name and expire from LiveRamp’s system after 90 days unless they are renewed or refreshed. Unlike web “tracking” cookies, LiveRamp cookies do not “track” users’ behavior across websites. Instead, LiveRamp cookies are used to recognize an individual so that relevant ads and email marketing can be delivered to the intended recipient.
Expiration: 1 year

t_gid

Domain: .taboola.com
Description: This cookie assigns a specific visitor ID, when the visitor interacts with ads or content from the website - this allows the website to target the visitor with similar ads or content.
Expiration: 1 year

test_cookie

Domain: doubleclick.net
Description: Used to check if the user's browser supports cookies for serving targeted ads.
Expiration: 30 minutes

tluid

Domain: .3lift.com
Description: Registers whether or not the user has consented to the use of cookies for the purposes of serving targeted ads.
Expiration: 90 days

TS018060f7

Domain: digikey.com
Description: F5 WAF (Web Application Firewall) cookie. Digi-Key uses a network appliance called “F5” to help mitigate network intrusions.
Expiration: 30 session

tuuid

Domain: .bidswitch.net
Description: Registers whether or not the user has consented to the use of cookies for the purposes of serving targeted ads.
Expiration: 1 year

tuuid_lu

Domain: .bidswitch.net
Description: Contains a unique visitor ID, which allows Bidswitch.com to track the visitor across multiple websites. This allows Bidswitch to optimize advertisement relevance and ensure that the visitor does not see the same ads multiple times.
Expiration: 1 year

Domain: adsymptotic.com
Description: This cookie is set through our site by our advertising partner. It does not store directly personal information, but are based on uniquely identifying your browser and internet device to show you relevant content or ads on other platforms.
Expiration: 90 days

uuid

Domain: .mathtag.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 30 days

uuid2

Domain: adnxs.com
Description: Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.
Expiration: 90 days

Domain: yahoo.co.jp
Description: This cookie is set through our site by our advertising partner. It does not store directly personal information, but are based on uniquely identifying your browser and internet device to show you relevant content or ads on other platforms.
Expiration: 2 years

Analytics & performance

_ga

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Identifies unique users in Google Analytics
Expiration: 2 years

_gat

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Manages analytics requests to limit requests being sent from your browser to Google services
Expiration: 1 day

_gid

Domain: ti.com,ti.com.cn, tij.co.jp
Description: roup user behavior together for each use in Google Analytics
Expiration: 1 day

alias

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores campaign alias
Expiration: 30 days

coveo_visitorId

Domain: ti.com
Description: Coveo analytics
Expiration: 1 year

ga_content_cookie

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the content category type for web pages
Expiration: 30 minutes

ga_intc

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the internal campaign for channel analysis
Expiration: 30 minutes

ga_page_cookie

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the name of the web page a user visits
Expiration: 30 minutes

gid

Domain: cogocast.net
Description: COGO CAST/COGO LABS/Display Advertising Platforms: Cookies for Marketing Purposes - Retargeting- AdRoll Partner
Expiration: 2 weeks

gpn

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores generic part number
Expiration: 30 minutes

hapyak_did

Domain: d2qrdklrsxowl2.cloudfront.net
Description: Stores a unique user ID. It is an auto-generated opaque identifier, that is set when a user first loads our player or a player with hapyak technology embedded within it. The cookies are set on the client-side coped to a single HapYak domain, regardless of the page that embeds the player. It expires after one year. If the cookie were disabled, a new user ID would be generated on each page refresh, having a potentially consequential impact on the analytic data generated by individual users.
Expiration: 1 year

hapyak_psid

Domain: d2qrdklrsxowl2.cloudfront.net
Description: Stores an auto-generated opaque identifier that is set what a user first loads our player or a player without technology embedded within int. This cookie is set on the client-side scoped to the page that embeds our player. It expires after 30 minutes. This value is re-used if the user returns to this page within that 30 minute period. If the user returns after the 30 minutes, the token is re-generated. If the cookie is disabled, HapYak would not be able to provide session-level analytics, and a new session would be created each-time a viewer reloads a page containing HapYak.
Expiration: 30 minutes

refDesignType

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores Reference Design designation
Expiration: 30 minutes

ti_ai

Domain: ti.com, ti.com.cn, tij.co.jp
Description: Used to store user's email subscription preferences
Expiration: 3 months

ti_bm

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores bot management classification
Expiration: session

ti_perf

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network performance data
Expiration: session

ti_rid

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network performance data
Expiration: session

ti_ua

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores browser user agent
Expiration: session

ticontent

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the page category of user traffic
Expiration: session

tidomain

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the domain of user traffic
Expiration: session

tipage

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the full page name for user traffic association
Expiration: session

tipageshort

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores the short page name for user traffic association
Expiration: session

tiSessionID

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores session ID of user
Expiration: 2 years

tooltype

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores tool association
Expiration: 10 minutes

tpn

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores tool part number
Expiration: 30 minutes

userType

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores authentication status
Expiration: 1 year

visitor

Domain: usageanalytics.coveo.com
Description: Enables Coveo to track usage analytics of users including: search term, document clicked, ranking of document clicked in addition to standard information such as geography and browser type. This information is used to inform the ranking algorithm of the search engine as well as provide insight into user queries in order to provide the best experience possible via TI.com onsite search.
Expiration: 1 year

ti_cmp

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores value of internal campaign associations
Expiration: session

internal_user

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Indicates whether the user is an internal TI user
Expiration: 90 days

ga_ab

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores whether an Ad blocker is detected
Expiration: session

ti_get_lit

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores association of Literature download process
Expiration: session

ti_e2e

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the user's response to thread completion status on the e2e forum
Expiration: session

ti_p_api

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores the derived role of a user
Expiration: 2 years

ti_ridh

Domain: www.ti.com,www.ti.com.cn, www.tij.co.jp
Description: Stores network traffic request ID
Expiration: session

da_sid

Domain: .decibelinsight.net
Description: These cookies are used to collect information about how people use the website. This allows us to make sure the website is meeting your needs, and help us understand what we could improve.
Expiration: session

da_lid

supplyframeUserId

Domain: supplyframe.com
Description: Stores an anonymous ID
Expiration: 1 year

Functional

ABTasty

Domain: ti.com, ti.com.cn, tij.co.jp
Description: Sends all test data (visitorID, test and variant IDs, timestamps)
Expiration: 13 months

ABTastySession

Domain: ti.com, ti.com.cn, tij.co.jp
Description: Used to identify a unique session. It allows us to determine that a new session has begun for a given user.
Expiration: session

__cfduid

Domain: maxmind.com
Description: Used to serve location-based information to the career site visitors, like jobs located near them.
Expiration: 30 days

_evga_*

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores visitor identification.
Expiration: 2 years

_test_cookie

Domain: www.smashfly.ai
Description: Tests if the browser supports cookies
Expiration: 2 days

user_pref_givenNameLocal
Language

Domain: ti.com,ti.com.cn, tij.co.jp
Description: Stores localized name shown in the header after login
Expiration: session

Social media

__atuvc

Domain: news.ti.com
Description: AddThis is a social sharing service which allows users to share our content across multiple social media websites
Expiration: 13 months

__atuvcs

Domain: news.ti.com
Description: AddThis is a social sharing service which allows users to share our content across multiple social media websites
Expiration: 1 day

di2