Texas Instruments DLP® brand and logo guidelines

These guidelines are for Texas Instruments DLP® Products customers, licensees, and other parties who manufacture, and/or sell projectors with DLP technology and wish to use DLP trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their websites, products labels, or packaging.  These guidelines are also for developers using DLP technology and wish to use DLP trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their websites, products, labels, or packaging.  Use of DLP trademarks may be prohibited, unless expressly authorized.

If you are an end equipment manufacturer and/or sell projectors with DLP components or subsystems, and have a separate agreement with Texas Instruments relating to DLP trademarks, please follow Section 4: Proper Usage of Licensed Trademarks and the trademark guidelines available for download.  If you are not a manufacturer of products with DLP technology or do not have a separate agreement with Texas Instruments, then follow the Trademark Guidelines for Texas Instruments DLP Products: Usage guidelines for customers and other third parties and the appropriate available guidelines.

Only the following trademarks of Texas Instruments should use the superscript registered trademark symbol "®" following the mark.

DLP®

DLP Cinema®

All other trademarks and service marks of DLP Products should use the trademark symbol "™" following the mark.

Always place Texas Instruments or TI before DLP in the first occurrence in headlines and body copy followed by a superscript registered trademark symbol and then an approved noun and/or generic noun of a product or service. Second and later uses in the body copy can drop Texas Instruments and/or TI DLP and the registered trademark symbol but must still be followed by an approved and/or generic noun.  For a list of approved generic nouns see TI DLP trademarks and approved nouns.

These documents are in PDF format. If you do not have Adobe Acrobat Reader installed on your computer, download it for free by clicking here.

Download the DLP Products Brand and Logo Guidelines English PDF (476 KB)

Download the DLP Products Logo Guidelines for End Products English PDF (102 KB)

Download the DLP Cinema Brand and Logo Guidelines English PDF (465 KB)

Download the DLP Pico Logo Guidelines for End Products English PDF (103 KB)

Download the Usage Guidelines for Customers and Other Third Parties English PDF (43.9 KB)

Download the DLP #1 Medallion Guidelines English PDF (670 KB)

Trademarks

The following are trademarks of DLP Products:

Download the BrilliantColor™ trademark guidelines English PDF (180 KB)

Download the DarkChip4™ trademark guidelines English PDF (85.1 KB)

Download the IntelliBright™ trademark guidelines English PDF (226 KB)

Download the LightCrafter™ and NIRscan™ trademark guidelines English PDF (35.9 KB)

Download the SmartSource™ 3D trademark guidelines English PDF (322 KB)

For a list of approved generic nouns see TI DLP trademarks and approved nouns.

Artwork

DLP logo

When displaying the DLP trademark in print, the minimum size of the DLP logo shall be 1" wide. When displaying the DLP trademark on a product or in smaller space print advertising, the minimum size of the DLP logo shall be 0.5" wide. For complete logo usage requirements, please read the TI DLP Brand and Logo Guidelines

DLP Medallion

When displaying the DLP trademark in print, the minimum size of the DLP medallion shall be 1" wide. When displaying the DLP trademark in smaller space print advertising, the minimum size of the DLP medallion shall be 0.5" wide. For complete logo usage requirements, please read the TI DLP Brand and Logo Guidelines.

Download the DLP logo (.ZIP 255 KB)

Download the DLP logo reversed all white (.ZIP 253 KB)

Download the DLP logo color reversed (.ZIP 132 KB)

Download the DLP Medallion color (.ZIP 287 KB)

Download the DLP Medallion B&W (.ZIP 277 KB)

Download the DLP Cinema logo (.ZIP 1.4 MB)

Download the DLP Cinema logo reversed all white (.ZIP 253 KB)

Download the DLP Cinema logo color reversed (.ZIP 259 KB)

Download the DLP Pico logo (.ZIP 225 KB)

Download the DLP Pico logo reversed all white (.ZIP 225 KB)

Download the DLP Pico logo color reversed (.ZIP 235 KB)

Download the BrilliantColor icon (.ZIP 486 KB)

Download the IntelliBright icon (.ZIP 2.7 MB)

Download the NIRscan icon (.ZIP 268 KB)

Download the SmartSource 3D icon (Available in color and grayscale) (.ZIP 567 KB)

Download the DLP #1 Medallion icons (.ZIP 11.3 MB)