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Telecom Summit 2001 Presented by BusinessWeek and Texas Instruments Uncovers Industry Views On Broadband Growth

NEW YORK and DALLAS (May 9, 2001) -- Over 54 percent of industry executives believe that the worldwide broadband market will grow over 80 percent in the next year according to live surveying of attendees during the BusinessWeek Telecom Summit 2001, sponsored by Texas Instruments Incorporated (TI) (NYSE: TXN). Internet access and streaming multimedia (audio and video) were projected as being the most important consumer applications to drive this broadband market growth. The Telecom Summit 2001, held in Dallas on April 25-27, surveyed over 200 executives and managers representing different areas of broadband to better understand the future direction of the broadband market. The keynotes and special breakout sessions focused on cable, DSL, broadband wireless access and voice over packet (VoP). A Web cast of this event can be viewed at http://webevents.broadcast.com/businessweek/webcast.

Additional industry views include:

  • High speed Internet access (47%) is most important to the growth of broadband for the home consumer.

  • By April 2003, 35 to 60 percent broadband households will be networked (50%).

  • Voice will remain the most attractive additional feature of DSL to drive more subscriptions (27%), closely followed by multimedia downloads of MP3 files, photos, videos, etc. (25%) and home networking (19%).

  • Enhanced digital services (toll quality voice, gaming, etc.) will not be widely deployed until two-three years from now (46%).

  • North America will continue to be the most important area for individual company growth over the next 12 months (59%) with Europe and Asia Pacific following (14% and 13%, respectively).

  • Asia Pacific except Japan will experience the strongest growth in broadband service over the next 12 months (42%).

  • DSL is expected to grow over 80 percent worldwide over the next year (59%).

  • Broadband wireless access will capture small to considerable market share from traditional broadband access methods such as cable and DSL (80%).

The Telecom Summit 2001 featured industry leaders and luminaries who provided attendees with information on the dynamic developments in broadband, and the specifics within several sectors of the broadband value chain including service providers; content providers; regulators; and OEMs for cable, DSL, broadband wireless, and home networking. Video of the summit can be viewed online at http://webevents.broadcast.com/businessweek/webcast.

*Real-time survey operated by Meridia Interactive

# # #

Texas Instruments Safe Harbor Statement: Statements contained in this press release regarding the worldwide broadband market and other statements of management's beliefs, goals and expectations may be considered "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995, and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these statements. Statements regarding expectations about growth and other trends in the broadband market are based on a survey of industry executives attending the BusinessWeek Telecom Summit 2001, sponsored by Texas Instruments. The following factors and the factors discussed in TI's most recent Form 10-K could cause actual results to differ materially from the statements contained in this press release: changes in consumer acceptance of broadband technology, changes in market conditions, changes in availability of products and technology. We disclaim any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this press release.