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Behind the Chip

Great technology doesn't just power devices – it transforms lives. Behind the Chip uncovers the stories behind the innovations changing our world.

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04 AUG 2026‎ ‎ ‎|‎ ‎ TI IN THE MEDIA ‎ ‎|‎‎ ‎ GE Appliances

GE Appliances leverages TI semiconductors to power next-generation connected appliances 

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03 AUG 2026ㅤ|ㅤCUSTOMER STORY ㅤ|ㅤAUDIO

HP and TI

15 JUL 2026ㅤ|ㅤTI IN THE MEDIA ㅤ|ㅤElectronic Design

Panasonic and TI Team Up to Develop 48-V Car Audio System

What will it take to bring humanoid robots into the real world? Read our experts’ insights
24 Jun 2026| Technology
What will it take to bring humanoid robots into the real world? Read our experts’ insights
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Reliability will define the next decade of energy storage
09 Jun 2026| Technology
Reliability will define the next decade of energy storage
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The intelligent chassis: The silent upgrade that's changing how cars move
01 Jun 2026| Technology
The intelligent chassis: The silent upgrade that's changing how cars move
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The chips that change the world
27 May 2026| Technology
The chips that change the world
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Where innovation meets impact
26 May 2026| Life at TI
Where innovation meets impact
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Smarter breakers, safer home: The hidden technology within your energy-abundant house
26 May 2026| Technology
Smarter breakers, safer home: The hidden technology within your energy-abundant house
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The future starts here: 3 insights on the journey from intern to full-time TIer
13 May 2026| Life at TI
The future starts here: 3 insights on the journey from intern to full-time TIer
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Uncovering the legacy of DSP technology: How a children’s toy sparked the edge AI revolution
04 May 2026| Technology
Uncovering the legacy of DSP technology: How a children’s toy sparked the edge AI revolution
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Why packaging is the next frontier in power design innovation
23 Mar 2026| Technology
Why packaging is the next frontier in power design innovation
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3 semiconductor technologies that are redefining the EV experience
16 Mar 2026| Technology
3 semiconductor technologies that are redefining the EV experience
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Beyond sound: How semiconductor innovation is transforming audio experiences
20 Feb 2026| Technology
Beyond sound: How semiconductor innovation is transforming audio experiences
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Engineering a path with impact
19 Feb 2026| Life at TI
Engineering a path with impact
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Featured customer stories

All customer stories

HP and TI

Engineering premium audio in modern PCs without compromising performance

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Panasonic Automotive Systems and TI

Premium audio for 48V systems

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Apptronik and TI

Building innovative humanoids for the future

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Johnson Controls and TI

Advancing security in buildings

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TI in the media

All media stories
04 AUG 2026ㅤ|ㅤGE APPLIANCES

GE Appliances leverages TI semiconductors to power next-generation connected appliances

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15 JUL 2026ㅤ|ㅤElectronic Design

Panasonic and TI Team Up to Develop 48-V Car Audio System

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01 JUL 2026ㅤ|ㅤUltima Media Germany GmbH

AEK 2026 | Dr. Ahmad Bahai

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23 JUN 2026ㅤ|ㅤFish Fry

Fish Fry Special Edition: 2026 International Women in Engineering Day

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12 JUN 2026ㅤ|ㅤOut of Spec Reviews

Beat BMS Sway and Thermal Runaway with TI’s New EIS Chipset

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4 JUN 2026ㅤ|ㅤAssociation for Advancing Automation

Texas Instruments' CTO on Making Hardware in the Age of AI

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2 JUN 2026ㅤ|ㅤSIAAmerica

Powering AI: The Semiconductor Ecosystem at the Foundation of Data Centers

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28 MAY 2026ㅤ|ㅤRobert Feranec

Talking About Joulescope Schematic: How Does It Measure Voltage and Current So Precisely?

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